News, tips, and insights from the global cloud leader - Salesforce EMEA Blog

C-Suite

How To Turn AI From a Cybersecurity Risk to a Source of Strength for Your Business

Salesforce EMEA

Businesses are investing in AI to transform productivity. For the CISO, AI needs to enhance security, not compromise it.

A knight in a business suit stands with an AI shield, symbolising a Chief Information Security Officer (CISO) working towards AI-driven cybersecurity leadership.

A woman relaxes on her couch, browsing shoppable content on her phone. Images of products like clothing, drinks, and beauty products float above her, demonstrating the ease of online shopping.

Shoppable content lets customers easily move from browsing to buying — without interrupting their scroll session. Here’s how you can increase conversions while telling your brand’s story.

Four people, two women and two men, stand around a large smartphone displaying a chatbot interface with chat bubbles. This represents business leaders speaking about AI-powered agents.

New AI Agents are replacing clunky copilots and chatbots, freeing up staff to be more creative.

A man in a hard hat stands between a bar graph and a large pie chart. A construction crane hangs a segment over the pie chart, illustrating the building of data and analytics.

John Foster from Wates Group shares his insights into the construction industry's tech revolution at Dreamforce 2024.

Illustration of a toolbox with pencil, gear, clipboard, and ruler.

Learn why these tools for small business are key for growth and productivity.

Two colleagues, a man and a woman, stand by a high desk. The man holds a laptop and the woman holds a notebook. A third colleague, a man, stands to the right giving a presentation / AI in B2B marketing

AI isn’t just for B2C companies. Learn how this technology can improve client relationships and help you grow.

Editors' Picks

1

AI-Powered Agents Won’t Take Your Job, They’ll Improve It

John Arlidge
2

Leading With AI: How Forward-Looking CEOs Can Bring Teams Up to Speed

Salesforce EMEA
3

AI Agents: The Future of Business Applications

Christophe Coenraets

Featured Series

Sales

Get insights, and streamline processes with the latest Sales trends, insights, and conversations.

See All Stories

Sales reps in front of a bar graph going up: driving sales

Discover the keys to successfully drive top-line growth and bottom-line performance.

Salesforce’s Zig the Zebra points to a buyer persona card.

Create a buyer persona that goes deeper than job descriptions, and gets at the psychological core of the customer you want to sell to.

Illustration of a green bar chart representing financial services with a man and a woman on a laptop and a man checking off a checklist.

Learn the steps to become an AI enterprise for your financial services organisation.

An illustration of a woman emptying a large container of shapes and blocks into the opened-lid head of a robot

AI plays a key role in personalised customer experiences. But a data platform that connects the dots between every data point is the real hero.

Three Black individuals learning and working together, celebrating Black History Month.

Salesforce EMEA

Join us as we honour Black History Month 2024 at Salesforce UK, celebrating the past, present, and future.

Illustration of a Black Generation Alpha member, scrolling through their phone / Gen Alpha vs. Gen Z

They’re global and super tech savvy. But that’s not all. We spoke with two leading researchers about the nuances of connecting with this new generation.

Illustration of a woman giving a high five to a robot / AI agents

Silvio Savarese

AI agents and assistants have the ability to take action on a user’s behalf, but each serves a distinct purpose.

View All Recent Stories

Featured Series

Service

Stay ahead of the game with the latest cutting-edge trends and expert tips, where innovation meets customer satisfaction.

See All Stories

A female service agent sits at her desk, on top of a bar graph, to offer great customer service and profitability.

Patricia Staino

Consumer goods companies are up against ever-decreasing margins. Customer service can help boost your bottom line.

woman laying on couch with TV remote in her hand: subscription management

Technology can optimise the powerful model of serving up what customers want when they want it.

The Latest

Business as a Platform for Change

3 Ways To Turn Social Scrolls Into Shopping Sprees

November 8, 2024
Lauren Wallace
Looking for the Sales Job of Your Dreams? Treat It Like Another Sale

September 19, 2024
Henry Dubin

Commerce

Average Order Value: 10 Practical Ways to Increase Cart Size

November 19, 2024
Lauren Wallace
Global Ecommerce: Tips for International Expansion

October 4, 2024
Pei Thong

Account-Based Marketing

Account-Based Marketing (ABM): Everything You Need to Know

March 2, 2022
Salesforce EMEA

Salesforce Platform

How to Boost Government Efficiency with AI and Personalisation?

July 24, 2024
Kevin White
How Can You Digitalise Commodity Trading to Boost Revenue and Efficiency?

July 19, 2024
Anthony Palmieri

Analytics

Top 27 Small Business Tools to Boost Productivity

November 6, 2024
Kyle Place
What is Business Analysis?

August 1, 2024
Salesforce UK

B2B Commerce

5 Best B2B Ecommerce Tips to Boost Your Global Sales

March 16, 2022
Salesforce EMEA
Retail Capital and RIB CCS Share Their B2B Engagement Strategies

March 7, 2022
Salesforce EMEA

Get our bi-weekly newsletter for the latest business insights.

New to Salesforce?

About Salesforce

Popular Links