News, tips, and insights from the global cloud leader

The Rising Costs of Cyber Attacks

Ellen Blackburn

The growing financial toll of cyber attacks: Why businesses must take action.

Ellen Blackburn

In an era of skyrocketing data demands, businesses must rethink their storage strategies.

A man moving elements of an application around on a mobile screen

Meredith Schmidt

We researched entrepreneurs worldwide to find out why they started their business. Their answers will make you start your SMB — today.

Rachel Costa

As you consider your career goals for the coming year — whether it’s finding a new job or identifying key development areas for 2025 — one topic stands out as particularly relevant: Artificial Intelligence (AI).

An illustration of AI driving climate action

Naomi Morenzoni

We brought researchers, technology leaders, and experts together to share what we can do to leverage AI for climate action, today.

Illustration of a mascot representing Agentforce on a blue background with marketing elements and icons.

Natalie Mathes

Agentforce allows marketers to forge deeper relationships, from personalised conversations to proactive retention strategies. Here's how.

Editors' Picks

1

Dynamic Email Content is What Customers Crave: Here’s How To Deliver

Derek Franks
2

How Pets at Home Bucks the Trend of AI Inaction in Europe

Salesforce EMEA
3

LLMs and Copilots Alone Won’t Save You: Why You’re Doing Enterprise AI Wrong

Patrick Stokes

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Sales

Get insights, and streamline processes with the latest Sales trends, insights, and conversations.

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Donald Kelly

Learn how to speed up your sales cycle and create more customer loyalty with this methodology.

An illustration of a woman watering a series of growing trees: sales tips.

Paul Bookstaber

Don’t let shrinking budgets and reluctant buyers halt your sales momentum. Use the right sales tactics to keep moving forward — even in tough times.

A woman holding a laptop stepping over a gap

Salesforce EMEA

People are now coming face to face with AI online at every other click.

Ivy Wright

Customer intimacy is all about discovering what matters most to each customer, and delivering that experience every time.

A woman holding a cup, while an agent is working at a laptop

Salesforce EMEA

Agentic AI is set to accelerate business automation by moving beyond prompts to proactive action. With 78% of businesses planning AI agent adoption — and some like Unilever already finding success with it…

Janet Coyle, CBE

Is London the world’s AI capital? With top talent, strong investment, and government backing, the city is leading the AI revolution. Here’s how London is shaping the future of AI.

A woman sitting on a solar panel, which is connected to a lamp. A man holding a flowerpot.

Salesforce EMEA

Eliot Whittington, Chief Systems Change Officer at Cambridge Institute for Sustainability Leadership, shares his insights on sustainability and business. 

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