News, tips, and insights from the global cloud leader

How Pets at Home Bucks the Trend of AI Inaction in Europe

The opportunities for EU businesses to create value with AI are wide open — and they’re being missed by companies too slow to take action.

Dog ordering pet supplies on a mobile phone app, representing Pets at Home leveraging AI opporunities in Europe.

Team collaborates on building puzzle with upward arrow, illustrating successful digital transformation.

Salesforce EMEA

Learn from the failure of previous digital transformation initiatives and build a successful AI digitalisation strategy for growth.

Illustration on a green background of a man in a yellow suit pointing at emails / dynamic email content

Derek Franks

Looking for a better way to personalise your emails and connect with customers? See what dynamic content can do for you.

Illustration representing key manufacturing trends, including a mechanical arm, an older worker in a hard hat, a customer service agent, and a screen with graphs and charts on it.

Tony Kratovil

Manufacturers are transforming their service operations to stay competitive.

An AI agent working alongside a human representative with floating task icons between them.

Ismael Brown

We know technology is the future in the industry, but autonomous agents taking on actual work alongside humans is the gold standard.

Colleagues gossip as a smiling AI agent works, highlighting common myths about AI agents.

Lisa Lee

Think you know agents? Think again. We’ll debunk some common myths surrounding AI agents and show why these misconceptions could be holding your business back.

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Training Your Own AI Model Probably Won’t Help Win Customers, But Data Will

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3

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Silvio Savarese

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Sales

Get insights, and streamline processes with the latest Sales trends, insights, and conversations.

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A sales person sits frustrated at the computer: Mental health in sales

Ian Koniak

When Ian Koniak's sales success didn’t make him happy, he turned to the only thing left: managing his mental health. If you're struggling with burnout, try these helpful tips to reduce work stress.

Sales rep delivering a sales pitch example to another rep

Elyse Archer

Learn more about the core elements of a good sales pitch and review sales pitch examples that do things right — and wrong.

Four people, two women and two men, stand around a large smartphone displaying a chatbot interface with chat bubbles. This represents business leaders speaking about AI-powered agents.

John Arlidge

New AI Agents are replacing clunky copilots and chatbots, freeing up staff to be more creative.

A knight in a business suit stands with an AI shield, symbolising a Chief Information Security Officer (CISO) working towards AI-driven cybersecurity leadership.

Salesforce EMEA

Businesses are investing in AI to transform productivity. For the CISO, AI needs to enhance security, not compromise it.

A man in a hard hat stands between a bar graph and a large pie chart. A construction crane hangs a segment over the pie chart, illustrating the building of data and analytics.

Yalda Gerami

John Foster from Wates Group shares his insights into the construction industry's tech revolution at Dreamforce 2024.

Illustration of a green bar chart representing financial services with a man and a woman on a laptop and a man checking off a checklist.

Cory Haynes

Learn the steps to become an AI enterprise for your financial services organisation.

Two colleagues, a man and a woman, stand by a high desk. The man holds a laptop and the woman holds a notebook. A third colleague, a man, stands to the right giving a presentation / AI in B2B marketing

Megan Cohn

AI isn’t just for B2C companies. Learn how this technology can improve client relationships and help you grow.

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Service

Stay ahead of the game with the latest cutting-edge trends and expert tips, where innovation meets customer satisfaction.

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Illustration of a man looking at a graph representing increased AOV.

Lauren Wallace

From product bundles to loyalty programmes and more, here are ten expert tips to grow average order value.

A woman relaxes on her couch, browsing shoppable content on her phone. Images of products like clothing, drinks, and beauty products float above her, demonstrating the ease of online shopping.

Lauren Wallace

Shoppable content lets customers easily move from browsing to buying — without interrupting their scroll session. Here’s how you can increase conversions while telling your brand’s story.

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How Pets at Home Bucks the Trend of AI Inaction in Europe

Is Your Business Model Helping or Hindering AI Digital Transformation?

Dynamic Email Content is What Customers Crave: Here’s How To Deliver

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Human-AI Synergy in Media & Entertainment: The Next Frontier of Personalisation

5 Myths About AI Agents

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Training Your Own AI Model Probably Won’t Help Win Customers, But Data Will

Top 27 Small Business Tools to Boost Productivity

The Rise of Large Action Models Heralds the Next Wave of Autonomous AI

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My Sales Went Through the Roof — Then I Hit Rock Bottom

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Average Order Value: 10 Practical Ways to Increase Cart Size

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How to Boost Government Efficiency with AI and Personalisation?

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5 Best B2B Ecommerce Tips to Boost Your Global Sales

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