News, tips, and insights from the global cloud leader

Collecting Data for Effective Personalisation Is “A High Wire Balancing Act” — Here’s How to Toe the Line

Insights from Humanworks Founder Cosmo Shield and our Head of Solutions Engineering Kulvinder Hari on harnessing data for personalised customer experiences.

Man balances on a tightrope above a city, holding a laptop and phone, symbolising balance between data and personalisation.

Alp Pekkocak

Using data and AI to help give your customers what they want, when they want it can increase loyalty – and your bottom line.

Woman sitting calmly with laptop as papers and gear float around her. Multi-modal GenAI transforms creative industries.

Salesforce EMEA

Marketers are using multi-modal GenAI in creative and innovative ways right now — Founder and CEO Oliver Yonchev explains how.

A woman and a robot shake hands in front of glowing portals, symbolising collaboration in future technology.

Itai Asseo

Salesforce’s Chief Scientist and Chief Futurist, who were there from AI’s earliest days, talk about its evolution, and what we can expect.

An image of a woman and an AI agent standing together

Patrick Stokes

A complete AI system is cohesive and scalable, and integrates data, AI, and action to deliver concrete business outcomes.

A woman is sitting and searching for products on the laptop, symbolised by the screen in her backdrop.

Nicholas Teodori

Generative AI and conversational search are changing the way we shop. Here's how to keep site search optimised.

Editors' Picks

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How To Remove Data Silos: A 5-Step Checklist for Financial Services

Cory Haynes
2

How To Turn AI From a Cybersecurity Risk to a Source of Strength for Your Business

Salesforce EMEA
3

Human-AI Synergy in Media & Entertainment: The Next Frontier of Personalisation

Ismael Brown

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Sales

Get insights, and streamline processes with the latest Sales trends, insights, and conversations.

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Icons representing the steps of a sales process feeding into a pipeline that leads to a done deal.

Jeffrey Steen

Learn the right steps from research to close, and hone the strategies that boost win rates.

A seller sits in front of a laptop and smiles after learning how to get a job in sales.

Henry Dubin

You’re a seller — so use the sales process to your advantage. Here’s how to get a job that’s so good you’ll be pinching yourself in disbelief.

Dog ordering pet supplies on a mobile phone app, representing Pets at Home leveraging AI opporunities in Europe.

Salesforce EMEA

The opportunities for EU businesses to create value with AI are wide open — and they’re being missed by companies too slow to take action.

Team collaborates on building puzzle with upward arrow, illustrating successful digital transformation.

Salesforce EMEA

Learn from the failure of previous digital transformation initiatives and build a successful AI digitalisation strategy for growth.

Four people, two women and two men, stand around a large smartphone displaying a chatbot interface with chat bubbles. This represents business leaders speaking about AI-powered agents.

John Arlidge

New AI Agents are replacing clunky copilots and chatbots, freeing up staff to be more creative.

Illustration on a green background of a man in a yellow suit pointing at emails / dynamic email content

Derek Franks

Looking for a better way to personalise your emails and connect with customers? See what dynamic content can do for you.

Colleagues gossip as a smiling AI agent works, highlighting common myths about AI agents.

Lisa Lee

Think you know agents? Think again. We’ll debunk some common myths surrounding AI agents and show why these misconceptions could be holding your business back.

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Service

Stay ahead of the game with the latest cutting-edge trends and expert tips, where innovation meets customer satisfaction.

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Illustration representing key manufacturing trends, including a mechanical arm, an older worker in a hard hat, a customer service agent, and a screen with graphs and charts on it.

Tony Kratovil

Manufacturers are transforming their service operations to stay competitive.

Illustration of a man looking at a graph representing increased AOV.

Lauren Wallace

From product bundles to loyalty programmes and more, here are ten expert tips to grow average order value.

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Collecting Data for Effective Personalisation Is “A High Wire Balancing Act” — Here’s How to Toe the Line

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The State of AI: How We Got Here (and What’s To Come)

LLMs and Copilots Alone Won’t Save You: Why You’re Doing Enterprise AI Wrong

The Way We Search for Products Is Changing. Here’s How to Keep Up

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How To Remove Data Silos: A 5-Step Checklist for Financial Services

How To Turn AI From a Cybersecurity Risk to a Source of Strength for Your Business

Human-AI Synergy in Media & Entertainment: The Next Frontier of Personalisation

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How to Build A Sales Process That Lands Deals Every Time

Looking for the Sales Job of Your Dreams? Treat It Like Another Sale

How Pets at Home Bucks the Trend of AI Inaction in Europe

Is Your Business Model Helping or Hindering AI Digital Transformation?

AI-Powered Agents Won’t Take Your Job, They’ll Improve It

Dynamic Email Content is What Customers Crave: Here’s How To Deliver

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Service as a Strategy: How Manufacturers Are Reimaging Success

Average Order Value: 10 Practical Ways to Increase Cart Size

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Multi-Modal GenAI Is Transforming the Creative Industries, Discover How From a Visionary CEO — And What Comes Next

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3 Ways To Turn Social Scrolls Into Shopping Sprees

Looking for the Sales Job of Your Dreams? Treat It Like Another Sale

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The Way We Search for Products Is Changing. Here’s How to Keep Up

Average Order Value: 10 Practical Ways to Increase Cart Size

Account-Based Marketing

Account-Based Marketing (ABM): Everything You Need to Know

Salesforce Platform

How to Boost Government Efficiency with AI and Personalisation?

How Can You Digitalise Commodity Trading to Boost Revenue and Efficiency?

Analytics

Top 27 Small Business Tools to Boost Productivity

What is Business Analysis?

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