In today's competitive environment, sales teams must connect with customers in new ways and become Sales Trailblazers to achieve sales success and develop deeper customer relationships. Companies must empower every sales rep to sell smarter, sell faster and sell the way they want to drive maximum sales productivity. Join Salesforce leaders and special guests to learn how Salesforce for Sales helps companies drive revenue from prospect to advocate. Learn about the latest Salesforce technologies and best practices you can use to maintain your sales edge.

Time: 9:00 - 9:40am

Learn the path to B2B marketing success. In this session we'll share 10 actionable steps to creating a B2B marketing machine that drives sky-high ROI. You’ll get a glimpse into how Salesforce runs it’s own Marketing Automation, including how we manage lead generation, increase the speed of the funnel, and drive sales and marketing alignment.

Time: 12:00 - 12:20 pm

Breakthroughs in AI are creating new opportunities. Robots, machine learning, automation, IoT are a few of the many buzz words used for artificial intelligence. We are excited to specifically share the key building blocks of conversational AI and how Salesforce platform can help you re-imagine the experiences with Conversational AI.

Time: 1:00 - 1:20 pm

Artificial Intelligence (AI) is the next great technology disruption transforming how we live and work. Salesforce Einstein is the first comprehensive AI platform for CRM, making the world's #1 CRM the world's smartest CRM. Join some of Salesforce's most innovative customers to see how they're getting smarter and more predictive about their customers with Einstein.

Time: 1:30 - 2:10pm

In this panel discussion, we explore the role of organisational transformation in the path of achieving ultimate retail success: shopper experience excellence. Hear how two iconic retailers are using digital, social and mobile technology to cut through the noise, drive employee engagement and achieve operational excellence.

Time: 1:30 - 2:10pm

Join this session to learn about how Service Cloud's newest offering, LiveMessage, can turn SMS and Facebook Messenger conversations from traditional one-way notifications into engaging, two-way messaging support channels for your customers.

Time: 1:30 - 1:50 pm

Do contract negotiations slow down your deals? Increase revenue and efficiency by eliminating time wasted with contract negotiations. Hear how LivePerson is accelerating their sales cycle with Conga Contracts! It?s the fastest and easiest way for your team to stay on track so you can negotiate deals faster, increase contract insight, and ensure Salesforce is always up-to-date with accurate information. Attend this presentation to learn how to: - Gain visibility into the negotiation process - Make changes (redlining) easily in MS Word - Reconcile data back to the system of record - Keep sales teams operating inside Salesforce - Achieve insight into where and why contracts stall - Close and negotiate deals faster

Time: 1:30 - 1:50 pm

Are you managing a complex quoting process with spreadsheets, Salesforce standard quotes, or a homegrown solution? Do your sales reps struggle to create and send accurate proposals to their customers? If so, it might be time to upgrade to Salesforce CPQ (configure, price, quote) for fast and accurate quoting.

Time: 1:30 - 2:10 pm

In this panel discussion with John Lewis, The Cooperative and leading Retailers, we explore the role of organisational transformation in the path of achieving ultimate success: shopper experience excellence. Eva Cullen, Claire Carroll and more share their stories on using social and mobile technology to cut through the noise, drive employee engagement and achieve operational excellence.

Time: 1:30 - 2:10 pm

Every business is becoming a services business with a blend of revenue streams from product, professional services, subscription, software to IOT and beyond. FinancialForce is more than just a next gen Cloud ERP - it's an entirely new category of business apps that enables organisations to thrive at speed in the new services economy. Join Fred Studer, Chief Marketing Officer at FinancialForce, to learn how FinancialForce Cloud ERP is designed to rapidly adapt to any business model, drive revenue through resource optimisation and provides a complete view of your customer.

Time: 2:00 - 2:20 pm

What do customers really expect from a personalised experience when they call you

Time: 2:00 - 2:20 pm

The word "platform" is everywhere these days, but what does it really mean for nonprofits? Join us to understand how to leverage the power of the Salesforce platform to make a greater impact and ensure no-one gets left behind. Hear from UK charity, Concern Group as they share their journey towards digital transformation. In a world that’s becoming increasingly connected and mobile, Concern Group knew it needed to advance its use of technology to ensure its clients get the service they deserve - hear how Concern Group has leveraged the Salesforce platform and plans to over-achieve on its promise to bring mental health services to those that need them.

Time: 2:00  - 2:40pm

Join Rik Still (Technology Director, FT.com), Adam Gross (Heroku CEO, Salesforce) and AWS to learn how the FT use Heroku and AWS to accelerate platform and product development. Hear how the FT launched the new FT.com site and delivered the fastest loading news site in the industry, provided a 20% uplift in engagement and how ten teams run in parallel to deploy multiple releases per day - delivering the platform through which over 800,000 paid-for customers consume FT content.

Time: 2:00  - 2:40pm

The customer is at the heart of the new world of Utilities. Competition and choice are the new priorities and it is imperative for companies to listen, learn and respond to this new world order. Join this session to hear how Anglian Water & Centrica Connected Home have put the customer at the Centre of their world, how they have aligned their organisations in order to respond to increases in customer demand and the huge benefits they are now realising as a result of this new way of thinking and acting.

Time: 2:00  - 2:40pm

Are you looking to get more out of your sales team? First make sure you're capturing the right data, then build a process that makes those numbers grow. Join us to learn top tips to boost sales and drive operational excellence with Sales Cloud.

Time: 2:00  - 2:40pm

Salesforce for Service Keynote: Once considered a cost centre, customer service has become the key driver of Customer Experience and is looked upon to deliver more value to the business with fewer resources. In today's digital world, your customers are more connected and mobile than ever before, and they expect a low-effort, personalised experience with every service conversation. Join us to hear how leading companies are disrupting their industries with Salesforce for Service by using proactive, intelligent service to transform the customer experience.

Time: 2:00 - 2:40pm

In every industry, cracks in traditional businesses models are widening. Nowhere is this more prevalent than in the financial services industry where customer loyalty is at an all time low and new entrants are now competing with impressively differentiated customer experiences. Convenience is the new loyalty and pioneering firms are using a new technology, artificial intelligence (AI), to create differentiated, convenient experiences. In an era of changing customer preferences, increased competition, and a tsunami of regulatory change, now is the time for financial services firms to compete using intelligence-driven strategies to power customer and employee experiences.

Time: 2:30 - 3:10pm

Lightning is taking the world's #1 customer success platform by storm, and you don't want to miss this view into what the future holds! Lightning helps customer companies work faster and smarter in everything they do. Come learn from Salesforce product leaders as they highlight the best new features that are only available in Lightning. We'll even offer you a sneak peek of new innovation to come. You'll leave armed with new ideas on how to transform your business with Lightning.

Time: 2:30 - 3:10pm

Last year in a global survey of 2,300 sales professionals Harvard Business Review found that 95 percent of sales professionals feel face-to-face meetings are key to long-term customer relationships. What's more, 89 percent expressed that face-to-face meetings are essential for sealing the deal. However, according to the 2016 Salesforce State of Sales Report, 22 percent of sales reps cite lack of time for face-to-face selling as a hindrance to meeting the number. Finding revenue is a face-to-face activity. So, how do salespeople find more time to be in front of customers? Attend this session to hear how MapAnythig, the leading Geo-Productivity Platform for Salesforce, is helping Clients of all shapes and sizes use "Where" to unlock new levels of Revenue, Productivity, and Customer Engagement.

Time: 2:30 - 2:50 pm

Learn the path to B2B marketing success. In this session we'll share 10 actionable steps to creating a B2B marketing machine that drives sky-high ROI. You’ll get a glimpse into how Salesforce runs it’s own Marketing Automation, including how we manage lead generation, increase the speed of the funnel, and drive sales and marketing alignment.

Time: 2:30 - 2:50 pm

Financial Services organisations are in the midst of responding to a broad set of regulatory requirements, with key milestones coming over the coming months. Delivering on the requirements requires a combination of understanding how MiFID II regulation should be applied, within a complex technical environment, and changing customer needs. Over $2bn will be spent in Financial Services to comply with MiFID II regulation over the course of 2017. Successful MiFID II implementations can provide financial institutions the opportunity to review how they serve their customers in a more digital and transparent way, while providing more value to their clients from their customer data ? to provide services that are more relevant, delivered in a way that customers prefer Join this session to learn: - How Salesforce can be used to meet MiFID II regulatory requirements quickly and in a cost effective way - How Salesforce capabilities including multi-channel client interaction and data capture, rules and reports can be used as part of a MiFID II response - What are the key areas that should be considered as part of your MiFID II response.

Time: 3:30 - 3:50 pm

Learn how to reveal the story behind your data to provide you with actionable insight. With the convergence of AI, data visualization and analytics, organizations can obtain insightful 360 degree customer views in real time to bring your data to life and drive revenue.

Time: 3:30 - 3:50 pm

One of the most critical success factors that will determine who will win and who will fail in today’s hyper-connected world is the customer experience (CX). Learn why service is central to your CX and hear how Salesforce and Cisco are partnering to drive the next generation service experience with customer-centric support across channels and delivering smarter, 1-to-1 support critical for brand differentiation and long-term customer loyalty.

Time: 3:30 - 4:10pm

Come learn about the newest Salesforce Cloud! The Commerce Cloud. In the world of commerce today, buyers dictate the terms of engagement with retailers. To compete, retailers must effectively extend their value proposition and brand experience beyond the physical and virtual four walls to wherever and whenever their customers demand. Come join us to learn about how the Commerce Cloud is empowering leading brands to thrive in today's disruptive and complex operating environment. Learn how brands like Hot Topic, vineyard vines, Lush Cosmetics, and many others are engaging with their customers and delivering rich and engaging experiences across all channels: web, mobile, social, and store.

Time: 4:00 - 4:40pm

Community Cloud connects your customers, partners and employees with the people and information they need, whenever and wherever they need it. By combining engaging design with simple, intuitive access to business systems, companies can create incredibly productive and rewarding online experiences. Come join us to learn how Community Cloud helps companies transform the customer, partner and employee experience.

Time: 4:00 - 4:40pm

The cloud has ushered in a new era where instead of focusing on downloads and form completes, we must now obsess around building engaging experiences that drive engagement with millions of users resulting in billions of interactions across every device. Join the Salesforce for Developers breakout to learn how to build modern engaging applications that people love by building apps faster, smarter and together with your team.

Time: 4:00 - 4:40pm

We believe that businesses and the people who run them have the power to create real social change. However, in today's fast-paced world, how do businesses prioritise equality in their organisations? As Chief Equality Officer of Salesforce, Tony Prophet will host a panel featuring Dr Vivienne Ming, world-renowned theoretical neuroscientist, technologist and entrepreneur, and leaders of some of the UKs top brands, to discuss the role of equality in the workplace, and the positive impact it can have on your business.

Time: 4:00 - 4:40pm

The Travel, Transport and Hospitality companies are rapidly digitizing the passenger journey, making it more seamless and personalized. Join us for a session with Cathal Corcoran, Gatwick Airport's CIO, to learn how the airport is improving the airport service, creating deeply personalized marketing, digitally enable its staff and improve its retail/parking eCommerce experience.

Time: 4:00 - 4:40pm

Stop looking backward at your business – look forward by leveraging the power of the data you are collecting on the platform. Sage Live helps business to connect the whole picture, consolidating your data in one single source of truth with a sales cloud strategy.

Time: 4:00 - 4:20 pm

Make every agent your best agent with machine learning. Identify issues and deliver support before your customer even knows there's an issue. Empower your customers to self serve with intelligent recommendations and offers. Learn how you can use Intelligence & AI to make agents smarter & customers happier with Salesforce for Service.

Time: 4:30 - 5:10pm

Over the past decade, many consumer-focused financial services institutions have relied on the practice of cross-selling financial products to achieve growth in a slow-growing economy. Employees were incentivised to cross-sell and up-sell additional products and services to existing customers. Too often, cross-selling involves selling products and services that are not aligned with customer needs. This has led to a crisis of trust and banks, insurers, wealth managers and advisors must pivot from a product-centric mindset to a customer-first approach. Marketing leaders of world class financial institutions are now taking this opportunity to change and set themselves apart from the competition by innovating their entire marketing strategy around the customer journey. Joint this session to learn: - More about having a natural, seamless dialogue with your customers at any moment and on the channel of their choice - How to capture the customer behaviour throughout their journey with your organisation, from awareness to after-sales - How to turn customer behaviour into relevant offerings

Time: 4:30 - 4:50 pm

Technology is too often seen as a silver bullet to address pain points in the customer journey. Happy workers make happy customers - a recent study by Aberdeen demonstrates that an engaged workforce delivers a 233% improvement in customer loyalty. Appirio's Virtuous Cycle provides a framework to help organisations focus on the right outcomes and capabilities needed to deliver better experiences for workers and customers.

Time: 4:30 - 4:50 pm

Just what does it take to be successful in Quote-to-Cash business transformation? From vision, to strategy, to technology, to metrics, hear one organization’s journey to deliver a true 360-degree view of the customer.

Time: 4:30 - 5:10 pm

Recent research from IDC finds that the Salesforce ecosystem will contribute $389B positive GDP worldwide by 2020. For developers, entrepreneurs and ISVs, that's a huge opportunity to deliver the next generation of apps and solutions built on the Salesforce platform. Learn about the latest updates to the Salesforce AppExchange Partner Programs, and how you can get started on the path to build, market, sell, and grow faster with Salesforce.

Time: 4:30 - 5:10 pm

You're invited to an epic, action-packed Demo Jam where six partners will have only three minutes to showcase the best of their AppExchange app with a real-time demo. The winner is chosen by you, the audience. Join us for this fast-paced, highly-anticipated match.

Time: 5:00 - 5:40 pm