Gain rich consumer insights and personalize interactions with all-new features for Marketing Cloud, here in the Winter ’19 Release.
![](http://www.salesforce.com/content/dam/web/en_us/www/images/campaign/release/winter-19/marketing/MarketingCloud-Social-Studio-Real-Time-Reports.png)
BUSINESS USER
Social Studio: Real-Time Reports
Stay informed about relevant topics, or brand conversations. Create triggered alerts based on keywords & phrases, so when they occur, a PDF report is automatically delivered. Use advanced filters to zero in on very specific conversations.
![](http://www.salesforce.com/content/dam/web/en_us/www/images/campaign/release/winter-19/marketing/MarketingCloud-Social-Studio-Inbound-Outbound-Filter-for-Instagram.png)
BUSINESS USER
Social Studio: Inbound/Outbound Filter for Instagram
Instagram Business Account features are continually evolving. Now social studio users can access new Instagram filtering directly from Social Studio.
![](http://www.salesforce.com/content/dam/web/en_us/www/images/campaign/release/winter-19/marketing/MarketingCloud-Distributed-Marketing-Multi-Business-Unit-Support.png)
BUSINESS USER
Distributed Marketing: Multi-Business Unit Support
Give marketers the ability to distribute approved content and journeys from multiple Marketing Cloud business units to a single Salesforce org.
![](http://www.salesforce.com/content/dam/web/en_us/www/images/campaign/release/winter-19/marketing/MarketingCloud-Content-Builder-Live-Weather-Block.png)
Business User
Content Builder: Live Weather Block
Weather impacts emotion, emotion drives purchase. Now Marketers can control which images are shown on open based on current weather conditions for the subscriber.
![](http://www.salesforce.com/content/dam/web/en_us/www/images/campaign/release/winter-19/marketing/MarketingCloud-Journey-Builder-Journey-Testing.png)
Business User
Journey Builder: Journey Testing
Quickly and confidently test individual journeys with specific contacts and see how they flow through each journey.