Document Builder screen with a Pay Now button being drag-and-dropped. Next to it are pop-out windows titled 'Send Payment Link' and 'Order Detail'.

Embedded Commerce Apps

Embed commerce experiences at every touchpoint with ecommerce apps built directly into your CRM. Discover AI-powered embedded apps for sales, service, and marketing.

Automate reorders so sales reps can focus on building relationships.

Reorder Portal

Sell smarter with an ordering portal embedded in sales. Offer one-click reordering, order status tracking, and relevant help docs – all in one place.

A mobile phone screen shows Quick Reordering. A short flow at the top. Safety Goggles at a discounted price and a Demolition Jackhammer at a discounted price are listed below.

Launch personalised portals for every customer fast with automated setup. Give reps time back to focus on building high-value relationships.

Reorder Portal window open showing three order numbers, each with a Reorder CTA button. Below, another Reorder Portal by Salesforce window has three different tabs.

Make it easy for reps to invite target buyers with next-best actions, powered by Einstein directly in Sales Cloud.

Salesforce Dashboard for Alpine Group with Account, Orders, and Next Best Action tiles open.
A mobile phone screen shows Quick Reordering. A short flow at the top. Safety Goggles at a discounted price and a Demolition Jackhammer at a discounted price are listed below.
Reorder Portal window open showing three order numbers, each with a Reorder CTA button. Below, another Reorder Portal by Salesforce window has three different tabs.
Salesforce Dashboard for Alpine Group with Account, Orders, and Next Best Action tiles open.

Turn customer interactions into revenue-generating opportunities.

Pay Now

Refocus sales reps on high-value activities by embedding payment links in existing sales channels — like an invoice PDF, accompanying email, or messaging bots.

Document Builder screen with a Pay Now button being drag-and-dropped. A side panel titled 'Components' is open.

Turn your service department from a cost centre into a revenue driver by embedding payment links into a chat, bot interaction, field service app, and more.

Smartphone SMS screen with message from Alpine group

Automate more transactions with Flow Builder. Prompt an SMS or email send with a payment link when items are back in stock or a cart is abandoned.

Flow builder screen open with workflow. Smartphone screen with a back-in-stock text message is on the right.
Document Builder screen with a Pay Now button being drag-and-dropped. A side panel titled 'Components' is open.
Smartphone SMS screen with message from Alpine group
Flow builder screen open with workflow. Smartphone screen with a back-in-stock text message is on the right.

Seamlessly service omni-channel orders.

Order Support

Resolve cases faster and provide better customer experiences with consolidated customer and order data.

Salesforce Service tab open with the word 'Orders' selected. In the profile of Steven contains a pop-out image with the two orders

View, manage, and modify orders in the service console.

Order Management pop up showing the products selected to shop them

Save time by using AI-powered bots to manage simple tasks like communicating order status, returns, cancellations, and more.

Two mobile phone screens side by side showing the order and the process of return those products
Salesforce Service tab open with the word 'Orders' selected. In the profile of Steven contains a pop-out image with the two orders
Order Management pop up showing the products selected to shop them
Two mobile phone screens side by side showing the order and the process of return those products

Get the most out of your ecommerce apps with thousands of partner apps and experts.

OSF Digital logo
RafterOne logo
Saltbox logo
InCountry Inc. logo
Damco Solutions Inc. logo
Enxoo logo
Illustration of a digital newsletter wireframe next to Astro with a backpack on.

Stay up to date on all things commerce.

Sign up for our monthly commerce newsletter to get the latest research, industry insights, and product news delivered straight to your inbox.

Learn new skills with free, guided learning on Trailhead.

Embedded Commerce Apps FAQ.

Ecommerce apps are embeddable commerce services that unlock smaller, more bite-size innovation updates, bring together the customer journey, and automating growth on a unified platform. Apps can exist for a variety of services, including a reordering portal, order support features for service agents, and pay now capabilities that can be added to any process or channel.

Automation is a top priority for companies across every industry. Companies need to drive efficiencies and deliver frictionless personalised experiences from discovery to fulfillment. Commerce apps embedded into all of these touchpoints can help drive revenue, improve the cusotmer experience and customer loyalty.

Businesses can embed commerce across sales, service, and marketing touchpoints to increase revenue streams, deliver personalised experiences for every customer, and de-risk new innovation by taking a step-by-step approach to testing and launching new commerce features on every channel.

When choosing the right ecommerce apps, prioritise the most important business use cases that you are solving for. Additionally, make sure that you choose a future-proof platform that is trusted, innovative, and lets you deliver success quickly.