Salesforce CRM

The world's
#1 AI CRM.

Attract more prospects, close more deals and strengthen customer relationships by uniting sales, service, marketing, commerce and IT on one integrated platform.

Surpass your business goals and exceed customer expectations with Salesforce.

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What is CRM?

Learn how customer relationship management software helps all your teams work together to put customers at the centre of every interaction.

Build relationships with a single, shared view of every customer.

Empower employees to deliver more personalised experiences with a holistic view of every interaction across sales, service, marketing, commerce and more.

Scale trusted AI across every experience.

Increase productivity and grow revenue with AI capabilities grounded in your data. Build and customise autonomous AI Agents to support employees and customers. Take action faster on tasks like generating lead follow-up plans, creating more engaging marketing campaigns and closing cases faster.

Bring teams together with fully integrated, customised tools.

With a a full view of your business data, employees have the context they need to make the most of every interaction. Service reps can identify sales opportunities, merchants can resolve service issues and marketers can upsell dynamically.

Find solutions tailored to your industry and business size.

Get CRM solutions built on 25 years of experience, best practices and industry-specific needs for healthcare, retail, high tech, the public sector and many more.

Salesforce CRM frequently asked questions

Yes. Salesforce CRM offers AI-powered, cloud-based customer relationship management (CRM) software that makes it easier for companies to build customer relationships, be more productive and increase efficiency. This helps businesses of all sizes and in all industries conect with customers and prospects at scale.

Salesforce CRM brings together all your data onto one integrated platform that unites your sales, service, marketing, commerce and IT teams with a single, shared view of your customer.

Yes. Salesforce is an online CRM, also known as a cloud-based CRM. It is a Software as a Service (SaaS) platform, which delivers applications over the Internet. As a cloud-based CRM system, all platform hosting and maintenence is performed by Salesforce, eliminating many of the costs and responsibilities involved in maintaining CRM infrastructure and security management.

There are a variety of Salesforce CRM pricing options, which you can see on the Salesforce product pricing page.

Salesforce is built to be a scalable and customisable CRM, so that it can meet the needs of businesses across all sizes, stages and industries. Salesforce provides enterprise CRM options, as well as CRM for small businesses and CRM for startups.

Salesforce was built to be easy-to-use by all employees across your entire organisation. Salesforce has an intuitive interface, which lets you interact with Salesforce CRM through conversational AI, the way you would speak to a colleague. With Trailhead, Salesforce's free online learning platform, anyone can learn in-demand skills, earn resume-worthy credentials, gain CRM certification and connect to new career opportunities.

There are many CRM features that benefit businesses. Some of them include contact management, collaboration tools like Slack, automation, analytics and reporting, AI (Artificial Intelligence), customisation, integration, cloud-based mobile accessibility, flexibility and the ability to scale as you grow.

CRM benefits companies in many different ways. Some of them include more productive sales teams, a single view of the customer, actionable analytics and data dashboards, customer-centric automation, proactive customer service interactions, simplified collaboration, increased productivity with artificial intelligence (AI), integration with your existing business apps, access to your information from anywhere, scalability for growth and security you can trust.

Read about Salesforce CRM customer stories here. Salesforce is used by companies of every size, stage and industry around the world, providing many CRM examples by successful businesses across sales, service, marketing, commerce, IT and more.

Salesforce is a sales CRM that helps teams sell faster, smarter and more efficiently. Sales Cloud is part of the #1 AI CRM, which empowers sellers, sales leaders, sales operations — and even partners — with data from any source and built-in trusted AI. With Salesforce, sales organisations can engage buyers, improve productivity, close deals faster and grow revenue with sales software on the most complete platform for sales.

In addition to sales, Salesforce also offers CRM for Marketing (Marketing Cloud), CRM for Service (Service Cloud), CRM for Commerce (Commerce Cloud), CRM for Data (Data Cloud), and more. Salesforce CRM and apps provide one single source of truth with the most up to date customer information, helping strengthen the customer relationship at every point of the the customer lifecycle.

Sales Cloud is just one part of Salesforce CRM, which is built to be used by teams across your business, including Service Cloud, Marketing Cloud, Commerce Cloud, Salesforce Platform for IT, Data Cloud, and more. Salesforce brings your teams together with a consolidated view of customer data, empowering you to nurture relationships with your clients and leads.

CRM apps like Marketing Cloud helps businesses manage and optimise marketing efforts with current and potential customers. It enables businesses to create, automate and personalise marketing campaigns using email, social media, mobile messaging, advertising and web channels. Marketing CRM, together with marketing AI, utilises your customer data to create personalised communications aimed at growing lasting customer relationships to boost customer retention and revenue. Combined with CRM for sales, service, commerce, data and IT, CRM marketing gives you access to unified customer profiles, rapid audience segmentation, content creation, campaign management, analytics and customer journey mapping.

Yes. Salesforce is built for CRM integration, making sure that your business is able to share data across internal and external applications. Salesforce's MuleSoft is a unified platform that provides businesses with the essential building blocks for connected experiences, products and services.

With Salesforce CRM, you can integrate all of your data, systems or AI models and automate any task or process to transform your business and drive real value. AppExchange is a robust SaaS marketplace, where Salesforce partners build customised apps that can be used with your Salesforce CRM.