Join Dreamforce 2024 in San Francisco or on Salesforce+ from September 17-19.
Register now
Say hello to
Data Cloud.
The only data platform native to the world's #1 AI CRM.
What is Data Cloud?
Data Cloud puts all of your data to work for your customers. It is deeply embedded in the Einstein 1 Platform, which means any external data lake or warehouse can now drive actions and workflows inside of your CRM. Data Cloud is about more than just bringing data together. It’s about bringing entire organisations together around the customer to improve experiences and drive growth.
Data-driven teams build meaningful customer relationships with Data Cloud.
How does Data Cloud work?
Unify your enterprise data.
Data Cloud eliminates data silos, creating a single platform to access and leverage all your Enterprise Data. Seamlessly integrate structured and unstructured data (PDF’s, emails, call transcripts) into Salesforce with our library of connectors and leveraging zero copy integrations from Snowflake, Redshift, BigQuery, and Databricks.
Harness the power of metadata.
Data Cloud is built on Salesforce’s foundational metadata layer, which provides a common language that integrates all Salesforce applications and low-code platform services including Einstein AI, Flow for automation, Lightning for UI, and Apex for deep, pro-code customisation.
Drive AI results from your data.
Data Cloud unlocks the power of generative AI, grounded with your company's data, delivering trusted, secure, and relevant outcomes without expensive model training. Plus, seamlessly integrate external predictive models with Bring Your Own Model for enhanced workflows and insights.
Bring all your data together on Salesforce.
Bring in data from your favorite apps using 200+ connectors, powered natively by Data Cloud or offered through MuleSoft's Anypoint Exchange. New connectors are added regularly to make it easier to flow data in and out of Data Cloud, providing more value when unifying your data.
Unlock enterprise data for better customer experiences.
Sales
Empower sales to act on customer intent. Connect your CRM data with buyer intent signals — including web interactions, marketing campaign engagement, and social media activity — to intelligently route the hottest leads.
Unlock upsell and cross-sell opportunities. Unify your CRM, web, marketing, and entitlement data to uncover whitespace, identify new upsell opportunities, and guide upsell efforts using insights like propensity to buy or next best offer recommendation — all based on customer interactions and entitlements.
Leverage customer intent and engagement data from web, social, and marketing to trigger just-in-time notifications (Slack, CRM, email) for your sales teams, notifying them when it’s the right time to connect.
Service
Identify customers at risk of churn based on early warning signals from IOT, product, and device telemetry data, and address customer issues the moment they occur. Drive proactive omni-channel communications about service disruptions to impacted customers at the moment of impact.
Trigger personalised onboarding journeys and offer relevant educational resources based on purchase and adoption data, and proactively identify when a customer needs help based on web engagement data from your support site.
Connect CRM, case, billing dispute, telemetry, and customer feedback data to gain a comprehensive understanding of service operations and customer health across the business. With prebuilt dashboards, service leaders can get access to key metrics like customer satisfaction scores, case resolution times, and agent productivity to better understand service performance.
Marketing
Connect marketing, commerce, sales, service, revenue, and campaign performance data into unified profiles that marketers can use to quickly create target audience segments and activate them across channels — all through a user-friendly, AI-powered interface.
Automate personalised journeys and refresh messaging, content, and offers based on real-time signals from customer and prospect behaviour by connecting CRM data with engagement data from your website, social, and marketing campaigns.
Analyse the performance of your audiences and activations in a single view by connecting marketing, commerce, and CRM data with third-party ad partners like Google, Meta, and Amazon.
Commerce
Connect CRM, marketing, and commerce data, product data, and web engagement data to offer contextual product recommendations, promotions, and tailored pricing to increase cart value and grow revenue.
Connect CRM data, inventory data, and order management data to trigger alerts like back-in-stock notifications, or automatically create service cases to streamline merchandising efficiency.
Seamlessly integrate inventory management data, order data, and CRM data to gain insights into customer behaviour and inventory performance to enable merchants to take proactive measures like updating pricing to increase conversion.
Unify data across any industry for smarter, tailored customer experiences.
Financial Services
Empower financial institutions to unlock data from core banking and insurance platforms and generate insights that drive richer, more personalised engagement at scale.
Healthcare & Life Sciences
Personalise every patient, provider, and partner interaction and drive measurable outcomes with unified health insights.
Automotive
Harmonise your driver, vehicle, retail, and financial data into a single profile that unlocks revenue and powers exceptional automotive experiences anywhere.
Consumer Goods
Drive consumer loyalty with real-time data insights and capture more margin with optimised planning and execution.
Gartner named Salesforce a Leader in Customer Data Platforms. See why.
Get expert Data Cloud guidance from Salesforce Professional Services.
With 950+ certified Data Cloud consultants and 200+ implementations globally, we'll help you realize value quickly. Check out our guide to learn how.
We needed to secure our data, and Data Cloud was the perfect product. CRM with AI and data, powered by trust — that is the way forward for us.
Robert MarusiChief Commercial Officer, Turtle Bay Resort
With Salesforce, we can provide personalised experiences that meet passenger needs — even if they are one in 80 million.
Peter BurnsDirector of Marketing and Digital, Heathrow
Learn new skills with free, guided learning on Trailhead.
Hit the ground running with data tips, tricks, and best practices.
Ready to take the next step with Data Cloud?
Talk to an expert.
Tell us a bit more so the right person can reach out faster.
Get started.
Activate Data Cloud for your team today.
