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Communications, Marketing and Engagement
Deliver more efficient and personalised marketing and communications across your institution with higher ed marketing software. Get to know your students and supporters, personalise engagement across any channel, build lifelong relationships and optimise your impact with AI and unified data.
Higher education institutions are building trusted relationships using Salesforce.
Unify communications, marketing and engagement campus-wide.
Our Communications and Marketing solution gives every school, department and team across your institution access to a connected, AI-powered toolset that helps simplify communication and campaign processes, streamline marketing operations and automate engagement across any channel at scale.
Power personalised engagement.
Push the limits of email personalisation with AI. Our higher ed marketing software lets you design, plan, target and test emails with ease. Create tailored emails using drag-and-drop content and reusable content blocks for consistent use cases. Ask questions and survey interests right within a constituent's inbox.
Deliver personalised journeys across email, SMS, web and ads to improve engagement across the entire student and constituent lifecycle. Streamline the journey creation with messaging, content and AI-powered next steps built into a single workflow. Automate triggered experiences and use real-time data to ensure relevancy at every step.
Use AI to treat every website visitor as an individual. Create personalised web experiences by customising web messaging, images, content recommendations and more. Tailor each experience using a mix of recent and historical behaviour or preferences to support specific KPIs, such as prospective student applications, enrolment, student retention, alumni affinity and more.
Maintain a unified brand experience and break down silos.
Power institution-wide communications and marketing efforts with one trusted CRM platform and scale efforts across schools, departments and teams to drive efficiency. Break down silos with one platform and provide nearly autonomous workspaces for business units across campus to manage their own marketing at scale.
Gain at-a-glance visibility into all Marketing Cloud activity using daily details, filter and search and an intuitive interface. Enable visibility across departments with a unified calendar. Access a weekly or monthly view of outreach, get KPI details at the campaign, department or institution-wide level.
Leverage the ability to draught and share templates and use out-of-the-box approval workflows along with standardised templates to ensure a consistent look and feel through all interactions within the institution. Set permissions to manage who has access to different steps within the workflow.
Unlock Institution-Wide Data and Insights
Spend less time preparing your data and more time analysing performance and acting on insights. Connect data from every major advertising, social media, CRM and database vendor in minutes and automatically identify, prepare and map new data into your marketing model. Use AI to continually optimise your campaigns and key metrics.
Harmonise and activate data from any internal or external source into a single view of every constituent. Use a standardised data model to provide an exchange framework and data usage from incoming data streams. Increase engagement rates by understanding how your constituents interact with your institution.
Simplify segmentation and launch campaigns faster with an efficient, drag-and-drop interface. Segment, activate and analyse all marketing data in one, cohesive view - including student, alumni and constituent profile information. Create multidimensional insights to automate propensity modelling, lifetime value scores and more to better define segments that most likely to apply, enrol or donate.
Turn digital marketing into trusted relationships with these related products.
Accelerate your growth and achieve your goals with Education Cloud.
Get in touch today and our education experts will help you:
- Determine the right solution for your institution's needs
- Build a tailored plan to help you to get up and running fast
- Connect with use cases from trailblazing institutions
With Salesforce, we can do complex workflows and send the right information at the right time to our audiences.
Linnéa Mobrand-VolperInterim Senior Director of Marketing and Enrolment Services, Washington Continuum
Hit the ground running with communications, marketing and engagement tips, tricks and best practices.
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Communications, Marketing and Engagement FAQs
Higher ed marketing software enables institutions to deploy marketing and communications across digital channels at scale. It is critical to recruiting and retaining students, driving university fundraising and engaging an alumni base.
Higher education CRM software for marketing is essential to collecting constituent information so that it can be used to segment audiences and conduct personalised, timely and relevant engagement across digital channels such as higher education email marketing, SMS, web experiences.
The right higher education marketing software should help every marketer and communicator orchestrate every touchpoint and harmonise engagement into cohesive journeys, creating a unified brand experience for each constituent.
Salesforce's higher education marketing software has multiple benefits. It provides a unified view of constituents and enables a more personalised and connected experience for students, staff and supporters.
The best higher ed marketing software enables institutions to maintain a unified view of every constituent so they can personalise engagement across any channel with AI and build lifelong relationships.
