Salesforce Webinars

Questions? Call us at (+44) 800 086 8530.

Are FMCG brands making the most of AI's potential?

Artificial intelligence is rarely out of the news. But for all the splashy headlines and bold claims there remains plenty of quiet scepticism across brands themselves.

According to a 2023 poll of UK business leaders, more than one in three (35%) believe AI is too expensive to implement, 33% say they don’t have the time to accommodate it and 33% say they simply don’t have the internal skills within their team to make use of it.

So, what’s the reality?

In this Grocer Vision webinar, our expert panellists will explore the current potential of AI for consumer goods brands in 2024 and the exact use cases where it offers the most value. They’ll bust myths around the costs, resources and internal skills required, and suggest practical ways that brands can get started with integrating AI tools into their business.


Speakers:

  • Adrian Smalley, Consumer goods transformation senior director, Salesforce
  • Laia Collazos, Chief data & analytics officer, CCEP
  • Shelley MacIntyre, General manager & chief marketing officer, Allplants
  • Carl Carter, SVP of media & analytics, Circana

 

Access the webinar now.

Please fill out all fields.
Enter your first name
Enter your last name
Enter your title
Enter a valid email address
Enter a valid phone number
Enter your company name
Select the number of employees
Select your country
Agree to all disclosures below.
Yes, Salesforce may share my contact information with sponsoring partners for marketing purposes.
By registering I confirm that I have read and agree to the Privacy Statement.
This field is required.
This session will be recorded. If applicable, recordings may be shared with the participating partner/sponsor.

Your entered name(s) may be displayed to other participants during this virtual event.
 
Truste Verified Privacy. Powered by TrustArc