Know what your consumers want.
Getting to grips with the ever-evolving consumer is hard. For UK consumer packaged goods’ brands, the last few years have been nothing short of a rollercoaster. How can brands keep up?
To drive profitable growth amidst the cost-of-living crisis, you need to understand exactly what it is your consumers want.
In this new report, published in conjunction with The Grocer, we explore:
- How to navigate clear behavioural shifts
- Where you can prove value when spending slows
- Why using shopper insights is the key to driving brand loyalty
