Coming into force very soon, the FCA’s Consumer Duty will place stringent new rules upon financial services firms.
This demonstration introduces the 4 guiding principles of Consumer Duty and using Salesforce Customer 360.
Including: how you can target clients, test communications, track behaviour, gather data and manage it effectively, empower service agents to work more productively and be more predictive to your customer actions and support their needs. As well as acting to deliver good customer outcomes, firms will have the power to provide evidence whether those outcomes are being met.