As the Fourth Industrial Revolution continues to shake up an already competitive landscape, personalised experiences alone aren’t enough to win over customers. “Seventy percent” of customers now say connected experiences — such as seamless handoffs and contextualised engagement based on earlier interactions — are very important to winning their business.
Businesses are shifting gears to unlock and connect data that provides relevant, valuable perspectives on customer needs and business opportunities.
Download this report to discover:
- Why connected customer experiences are becoming a focal point for businesses
- How connected applications and data underpin connected experiences
- What technical challenges IT teams face in empowering connected experiences, and what they’re doing to overcome them
