Salesforce and Internet Retailing have teamed up again to deliver a new research report on grocery shopping through the eyes, voices, and actions of consumers across the UK and Europe.
We surveyed 6,750 shoppers across the region to fully understand their feelings and behaviour towards the grocery shopping experience and the industry. Highlights of this research include:
- The depth of loyalty shoppers have for their current grocery store
- Why customers share personal information and join loyalty schemes
- How factors beyond price increase loyalty and drive retention
- Whether consumers have returned to pre-pandemic behaviour
- Why internet users shop online for groceries
- What would make them switch retailer or brand for their grocery shopping
- The trends, behaviours, challenges and opportunities for Grocers 2022
