The case for rethinking RGM – and the reasons to do it now

Why fmcg brands need to adopt a more holistic approach to revenue growth management.

With little sign of an end to the economic challenges facing UK fmcg brands, now is the time to switch from short-term coping mechanisms to a focus on longer-term growth.

In this new report by Grocer Vision and Salesforce, industry experts share their recommendations on how brands can set about crafting RGM strategies around the four core pillars of price, promotions, portfolio and trade terms, while leading consumer goods brands share insight on how they’ve taken this approach in their own operations.

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The cover of the The Consumer Duty Checklist report featuring Astro and a beautiful landscape.

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The case for rethinking RGM – and the reasons to do it now

Why fmcg brands need to adopt a more holistic approach to revenue growth management.

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