Higher education institutions are changing the way they use data to support students due to the rising use of automation such as AI and ChatGPT. This includes revising how they collect, store, and analyse data in order to improve and personalise the student experience.
Examples of data being used to assist students in the latest Chronicle case study include how:
- Colleges personalise contact with potential students through data-driven approaches to overcome barriers and improve enrollment
- Individualised case management through CRM software for students improves efficiency and personalised student support
- Artificial Intelligence can make sense of data and predict student engagement
Explore how data and AI can strengthen institution-student connections in the guide.
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