Regular giving has never been more important. The continual flow of reliable income from committed supporters is sustaining nonprofits during times of uncertainty, enabling them to meet the challenges of the pandemic and continue their important work.
Regular Giving was stable but down on previous years and with increases in other forms of giving the dependency has fallen with the percentage of income received from regular gifts down from 64% in 2017 to 54% last year. So how can nonprofits – wherever they are on the digital maturity scale – engage new audiences but maximise donor retention?
In this e-book, we look at four trends impacting these areas and outline the key tools and strategies nonprofits can use to strengthen and grow regular giving in today’s digital-first world.
