Speakers:
Lara Gottschling, Marketing Cloud Specialist
Amy Blacker, Solution Engineer
Catherine Kelly, Account Executive
Fundraising and marketing departments often find themselves working in silos and sometimes even using different systems which can often lead to your constituents having an unpleasant and incoherent experience with your organisation.
Having one source of truth and a 360 view of your organisation offers huge benefits in allowing your cross-functional team to work collaboratively together. Integrated marketing automation unlocks the power of your data in your CRM and empowers you to deliver more personalised and meaningful communications your donors expect.
Learn how you can align your teams, get insights into campaign performance, jumpstart lead generation, and positively impact your fundraising objectives - all by pairing marketing automation and your CRM, creating the ultimate dynamic duo.
