Marketing
Reaching the right audience with the right message at the right time has never been more achievable thanks to data provided by people online. This, combined with innovative marketing technology, means marketers have never had an easier time getting a clear picture of their audience. So why do marketers still struggle?
The bar is now higher than ever before. Creating that fully-measurable, tracked, and 10-times-better-than-anyone-else campaign requires equal parts science and creativity—something not always easy to come by. Creating 1-to-1 relationships and marketing journeys at scale is the benchmark for every organisation, and making that work requires teamwork. So, where to begin? We suggest taking a look below to learn how to create an amazing customer journey so you can generate more leads, nurture them, and build a large base of loyal customers.
The bar is now higher than ever before. Creating that fully-measurable, tracked, and 10-times-better-than-anyone-else campaign requires equal parts science and creativity—something not always easy to come by. Creating 1-to-1 relationships and marketing journeys at scale is the benchmark for every organisation, and making that work requires teamwork. So, where to begin? We suggest taking a look below to learn how to create an amazing customer journey so you can generate more leads, nurture them, and build a large base of loyal customers.
What is Marketing Automation?
We explain what marketing automation is and the benefits that technology, specifically marketing automation software, is providing to sales & marketing teams.
What is Lead Generation?
Learn about strategies and techniques to get the most out of lead generation and increase future sales.
B2B Marketing Basics
Business to business marketing is ever-evolving. Learn more about what B2B marketing is, as well as how AI, social media, and other tactics make an impact.
What is Customer Journey Mapping?
Discover how customer journey mapping can be a powerful tool for better serving your customers at each touchpoint and increasing positive moments of truth.
Is Marketing Worthwhile in Manufacturing?
Wondering if you need manufacturing marketing? We explore the benefits of marketing for manufacturing companies and the different B2B and B2C approaches.