Marketing Automation
Get smarter marketing automation software on the world's #1 CRM. Build awareness, drive cross-channel customer journeys, and scale marketing efforts with AI.
What can you do with CRM marketing automation?
Drive smarter customer engagement and maximise marketing ROI with automation.
Create and deliver boundless personalised journeys.
Marketing Cloud Engagement
Create boundless personalised journeys that build customer relationships across channels.
Consolidate content in one place for efficient editing, tagging, and filtering.
Deliver engaging emails that scale campaigns and enhance the subscriber experience.
Send relevant mobile messages that meet your customers where they are, in real time.
Drive efficient growth with marketing and sales alignment.
Marketing Cloud Account Engagement
Build dynamic, personalised email journeys and landing pages with clicks, not code, to engage leads at the right place and time.
Trigger webinar and event registrations, survey sends, and SMS sends in your automated journeys by connecting your marketing stack.
Take the guesswork out of lead and account scoring through data-driven insights. Alert sales when a prospect is most engaged in CRM or in Slack.
Get AI-driven insights into how each channel drives awareness, and help close deals at every buyer stage.
Complete your marketing automation software solution with products from across the product-customer360.
Sales Cloud
Set the foundation for revenue growth with sales force automation and the #1 CRM.
Data Cloud for Marketing
Activate your data, scale insights with AI, and unify all your data into a single customer profile.
Marketing Cloud Personalisation
Automate dynamic offers for each customer in real time across each moment in the customer journey.
Marketing Cloud Intelligence
Optimise marketing performance and spend across every campaign, channel, and journey.
Service Cloud
Personalise support across self-service, your contact center, and the field with AI and real-time data on the #1 CRM.
Get the most out of your marketing automation software with thousands of partner apps and experts.
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Marketing Automation FAQ
Marketing automation software is a platform that streamlines campaign management and engages prospects and customers efficiently across channels. It enables businesses to segment audiences, track engagement, align marketing and sales team to nurture leads, and automate workflows, resulting in improved efficiency, personalised customer experiences, and increased ROI.
Marketing automation software works by automating and streamlining various marketing tasks and processes. Here are some of the areas:
- Lead nurture and management
- Audience segmentation and targetting
- Seamless customer journeys across channels
- Workflow automation
- Analytics and reporting
Marketing automation software automates marketing tasks like lead capture, email marketing, lead nurturing, behavior tracking, and reporting. It streamlines processes, delivers personalised messages, nurtures leads, and measures campaign effectiveness, saving time and improving engagement and conversion rates.
The right marketing automation software should help connect every cross-channel engagement for your customers and prospects efficiently and at scale. It should also help align your marketing and sales teams. Other things to consider are: vendor reputation, scalability, ease of use, time to value, support, pricing, and future roadmap alignment.
Marketing automation software can significantly benefit your business by streamlining marketing tasks, nurturing leads, aligning marketing and sales teams, and improving efficiency. It enables targeted campaigns, personalised messaging, cross-channel customer journeys, and better ROI tracking. If you want to scale your marketing efforts and enhance customer engagement, marketing automation software is highly recommended.
No, CRM software is used by sales teams and focuses on managing customer data and relationships, while marketing automation software is leveraged by marketing teams and automates marketing tasks. Companies can integrate CRM and marketing automation to enhance customer management and deliver on personalised marketing campaigns based on shared data.