Salesforce Launches Marketing Innovations Across Latin America and Europe to Help Customers Deliver AI-powered Experiences

Salesforce today announced that new marketing features are now available in Starter Suite and Pro Suite in Latin America and Europe. The company also announced that Marketing Cloud Growth is now available in those regions. These innovations enable growing businesses to unlock, unify, and take action with their data by using Agentforce to engage customers on their terms.

The new marketing features in Starter Suite and Pro Suite that enable growing customers to create personalized email marketing campaigns from within their Salesforce CRM. Marketing Cloud Growth, a new edition of Marketing Cloud helps growing businesses connect marketing automation with sales, service, and commerce. 

All of these innovations are built on the Salesforce Platform and Data Cloud, which unlocks and unifies a company’s data, giving every marketer a 360-degree view of the customer to drive automation and analytics, personalize engagement, and power trusted AI agents.

Why it’s Relevant: 73% of customers expect better personalization as technology advances, yet fewer than six in 10 marketers can fully personalize familiar channels such as email (54%) and mobile messaging (57%). AI is here to help, but most businesses struggle to build the trusted data foundation they need to deliver to create consistent, personalized experiences across customer journeys, and only 31% of marketers overall are fully satisfied with their ability to unify customer data sources.

Zoom in: These new marketing solutions are built on the Salesforce Platform and are grounded in unified customer data and metadata through Data Cloud. This enables growth customers to unlock their trapped customer data and deliver more personalized interactions with autonomous AI agents across sales, service, commerce, and marketing functions. 

Starter Suite and Pro Suite are all-in-one CRM apps designed to help growing businesses manage marketing, sales, service departments from a single, unified interface. The Starter and Pro email marketing features announced today enable customers to:

• Get started quickly with pre-built campaign templates that help them easily launch email journeys to nurture prospective and existing customer relationships. Built-in analytics also provide the data business leaders need to test, learn, and optimize their marketing content to improve marketing ROI.
• Personalize communications and drive better marketing results using smart segmentation powered by unified customer data across marketing, sales, service, and commerce departments.
• Target the right audiences at the right time using Einstein Send Time Optimization,  which automatically chooses the best time to send each message, helping to nurture new relationships and strengthen customer loyalty.

Marketing Cloud Growth Edition enables marketers to tap into the power of Data Cloud and generative AI directly within their flow of work, connecting multi-channel marketing with sales, service, and commerce on one platform. Following an easy, step-by-step process, marketers can quickly start using data and AI agents to:

• Deliver campaigns and content in minutes with Agentforce Campaigns by automatically creating a campaign brief, email content, and customer journey using no-code, natural language prompts. Marketers can also use generative AI to create segments and SMS messages.
• Engage customers with multi-channel journeys through email and native SMS. SMS empowers marketers to reach customers with just-in-time reminders and other messages, driving attendance and engagement.
• Personalize customer relationships with advanced personalization features like Cross-object Merge Fields and Rule-based Dynamic Content that help marketers display content relevant to their customers based on all their customer data

Salesforce Perspective: “Salesforce is committed to supporting all of its growing customers explore the many different ways that generative AI can help improve their operational efficiency, profitability, and growth. Starter and Pro Suite’s new marketing tools, together with Marketing Cloud Growth Edition, will help growing businesses use data, AI, and automation to deliver more relevant and consistent personalized experiences across every step of the customer journey.” -Giovanni Crispino, SVP and Head of EMEA ESMB, Salesforce

The customer perspective: “Data Cloud helped us unify data from over 50 million of our customers in Brazil to support them whether buying or paying bills on our platform. With trusted data from Data Cloud fueling Marketing Cloud our conversions rose 30%; and with Service Cloud, we were able to reduce customer service requests time from 9 to 6 minutes.” -Jonathas Mendes, Chief Data Officer, Dotz

“By connecting all of our data together on a single platform, Salesforce gives us the trusted data foundation we need to use Agentforce and automation to deliver personalized experiences for our guests at every turn. By using Data Cloud to power AI agents, our professionals will be able to better serve our customers and deliver the right guest experience at the time when the guest needs it.” -Martin Kemmer, CEO, Place Value Hotels Management GMBH

Availability

• The new marketing features are available to all Starter Suite and Pro Suite customers in Latin America and Europe now.
• Marketing Cloud Growth Edition is available in Latin America and Europe now.
• Because Starter Suite, Pro Suite, and Marketing Cloud Growth Edition are all built on the Salesforce Platform, customers can easily upgrade to the next level of solutions as their businesses grow. 

More Information:

• Sign up for a free 30-day trial of Starter Suite or Pro Suite
• Learn how Marketing Cloud Growth can help your business grow
• Explore how marketers can work with Agents to drive customer success together