How Consulting & Accounting Firms Can Harness Data to Unlock Opportunity and Drive Growth

Consulting and accounting firms are in the unique position of having to cope with current market challenges while also taking on a leadership role. Clients expect them to be ahead of the game. They look to them for help navigating economic difficulties, digital transformation and an increasingly precarious market. In order to deliver, firms need to find a competitive edge that differentiates them from the competition. They need the ability to identify high potential opportunities that will meaningfully transform their business, help uncover new revenue streams, and ultimately drive growth.

Firms guide clients through meaningful change, helping them with everything from disruption to optimisation. The firms that do it best are those who are able to take an all encompassing, multifaceted approach that's both efficient and holistic.

Effectively helping clients is not about offering up a shiny new solution for every new problem, but rather taking an approach grounded in data. A data-driven approach enables a consulting and accounting firm to do things like understand the serviceable market, identify any unmet client needs, and assure them they have a right to win. It also gives them the ability to understand what types of solutions, products or playbooks are appropriate for a set of clients in a given industry or circumstance. However, firms can only take this type of approach if they themselves have a data practice in place.

Consulting and accounting firms need the ability to eliminate data silos, connect data across their organisation, and ensure that everything they know about each client, service, and offering is in one central location.