How to Grow Your Manufacturing Sales — the Digital Way
Seventy-four percent of sales leaders in manufacturing say that digital transformation is accelerating for them, according to our latest State of Sales research. They’re investing in technology to do a very human thing — deepen relationships — and they’re growing as a result. Our manufacturing customers report an average of 34% ROI since implementing Salesforce, according to a 2020 survey of more than 3,000 customers around the world.
Watch the video below to learn how the top manufacturers are going digital-first. Then read a rundown below of how they’re using Salesforce to do it.
Transform your manufacturing sales process one step at a time
Digital transformation is a journey you can take one step at a time. Start small and gain momentum as you go. Think: “Crawl, walk, run”
Let’s look at how this approach applies to the best of what Sales Cloud and other Salesforce solutions have to offer: skilling up your people, speeding up your revenue, and scaling up your processes.
Skill up your people
Salesforce can help you prepare for the future of work and give your people the right tools to succeed.
To skill up your people, you need to:
First: Unify all of your sales activities on a single platform.
Then: Base your coaching on data.
Finally: Use AI to help your reps prioritise and sell smarter and faster.
Humans are good at a lot of things, but making sense of a mountain of leads is not one of them. Use machine learning to highlight the leads that are the most likely to close, so that sales reps can prioritise. Then, identify the best practices that make reps sell more and put them into motion faster than ever.
Leading manufacturer Armstrong Steel uses intelligent coaching to focus on key call moments and make sales more agile. Since implementing Salesforce, Armstrong Steel has experienced:
8%
increase in saved revenue
3.5
daily hours saved tracking call recordings
50%
fewer mistakes made during quoting
Speed up your revenue
Salesforce can also help you open up new revenue streams and new routes to market.
To do this, you need to:
First: Build one single view of the customer.
Then: Transform the buying experience.
Finally: Go to market with what your customers want.
Connect the front-office with the back-office and capture customer insights from across the entire lifecycle, including transactions and external data sources like your ERP. Then, drawing on these insights, you can take the flexible platform that’s in your hands and seize the market with offerings and revenue models that meet customer desire.
Customers want new ways to buy and pay for products and services. They are interested in subscription models and usage-based pricing. But others still prefer one-time payments. It’s essential to offer customers the flexibility they want. Salesforce Quote-to-Cash makes this possible.
Global manufacturer Saint-Gobain uses Salesforce to close deals faster. Since using Salesforce, Saint-Gobain has experienced:
79%
decrease in days to close
85%
increase in quote value
35%
accelerated time to close
Scale up your processes
Salesforce can also help you make more decisions based on real-time data from your channels, products, and customers.
To scale up your processes, you need to:
First: Gather your data in one place.
Then: Accelerate decision-making.
Finally: Use advanced analytics to drive predictable revenue.
With your data on one common operating platform, you’re ready for the fun stuff. Use machine learning to predict your forecasts. Use analytics to connect with the right buyers. And use advanced software to take your territory planning out of spreadsheets.
De Nora Water Technologies is a leading provider of equipment, systems, and processes for water disinfection and filtration. It used AI and dashboard visualisations to get products where they were needed — despite the pandemic. With the help of Salesforce, it has experienced:
25%
increase in partner performance
108%
opportunities compared to 2019
92%
reduction in sales cycle length