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Elevate Customer Service AI with Agentforce.

Improve service team productivity and elevate customer experiences by integrating AI directly into the flow of work. Our AI solutions, protected by the Einstein Trust Layer, offer conversational, predictive, and generative capabilities to provide relevant answers and create seamless interactions. With Agentforce — your AI assistant for CRM, you can empower service reps to deliver personalised service and reach resolutions faster than ever. Service Cloud has everything you need to scale now and drive immediate value.

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What can service organisations do with trusted AI and Data?

Increase customer satisfaction and boost service team productivity with AI-generated replies, summaries, answers, and knowledge articles powered by your trusted CRM data natively integrated within the Salesforce Platform.

Answer customers 24/7, on any channel, with autonomous AI.

Agentforce for Service

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Resolve cases any time. Agentforce for Service chats with customers using natural language and sophisticated reasoning across self-service portals and messaging channels like WhatsApp, Apple Messages for Business, Facebook Messenger, and SMS. Customers can even send photos, videos, and audio if their issue is too hard to explain in text.

Conversational messaging with AI on a mobile device.

Deliver accurate answers to every customer. Agentforce for Service grounds its responses with your business data. Integrate data, including Knowledge, from third-party systems to help Agentforce for Service generate accurate responses personalised to your customers' specific needs and preferences.

Agentforce Service Agent using business data to deliver a trusted response.

Get setup in minutes. Agentforce for Service doesn’t require thousands of lengthy structured dialogues. Simply use out-of-the-box templates, existing Salesforce components, and your LLM of choice to get started quickly. Need something more specific for your business? Create custom actions using the low-code builder.

Setup process of Agentforce Service Agent configuration steps and actions.

Protect the privacy and security of your data with the Einstein Trust Layer - built on the Salesforce Platform. Mask personally identifiable information and define clear parameters for Agentforce for Service to follow. If an inquiry is off-topic, Agentforce for Service will seamlessly transfer the conversation to a human agent.

Agentforce Service Agentusing the Einstein Trust Layer to protect customer data.
Conversational messaging with AI on a mobile device.
Agentforce Service Agent using business data to deliver a trusted response.
Setup process of Agentforce Service Agent configuration steps and actions.
Agentforce Service Agentusing the Einstein Trust Layer to protect customer data.

Boost service team productivity.

Generative AI for Service Cloud

Make work faster for service reps, supervisors and customers with Agentforce, your AI Agent for CRM. Ask questions and make requests to get trusted and useful answers. Agentforce can assist with tasks like answering questions using your knowledge base. You can also customise its actions, like routing cases for approval. Agentforce uses advanced language models and the Einstein Trust Layer to provide accurate and understandable responses based on your CRM and external data.

Agentforce

Drive efficiency and boost service rep productivity with AI-generated summaries for any work, order, or interaction. Save time by using AI to predict or create a summary of any issue and resolution at the end of a conversation. Empower service reps to review, edit, and save these summaries to feed your knowledge base.

Support customers and save agents time by making useful information easily accessible. Summarize support interactions and create helpful knowledge articles. Build a knowledge base with articles on topics ranging from product details to frequently asked customer questions.

Einstein generates a new knowledge article based on the conversation with the customer.

Improve search efficiency for service reps and customers with AI-powered Search Answers. Quickly generate answers from your trusted knowledge base and display them directly in the search page or service console. Service reps can find results faster with better filtering and support for multiple languages. Customise Search Answers to match your specific knowledge parameters for optimal results.

Agentforce
Einstein generates a new knowledge article based on the conversation with the customer.

Personalize every interaction.

Einstein for Service

Increase customer satisfaction and reduce agent handle time with AI-generated replies on SMS, Whatsapp, and more. Use Service Replies on any channel to analyse content from customer conversations in real time. Receive AI-generated replies crafted from data from the conversation or from your company's trusted knowledge base. Enable service reps to share these replies with customers with one click, or edit them before sending.

Service Planner uses generative AI-powered step-by-step plans based on case-specific data to streamline customer support, enhance agent productivity, accelerate agent onboarding and ensure company policy compliance. By integrating intelligent automation with detailed service plans, organisations can achieve higher service standards, optimise resource allocation, and improve overall customer satisfaction.

Service Planner using generative AI to provide a step-by-step plan in the Service Console.

Maximise efficiency by making the most out of data and learnings from your resolved cases. Use AI to analyse cases from previous months and automate the data entry for new cases, classify them appropriately, and route them to the right agent or queue. Reduce agents’ handle time with AI-assigned fields and help them resolve cases quickly, accurately, and consistently.

Einstein automates the data entry for cases and displays the case classifications.
Service Planner using generative AI to provide a step-by-step plan in the Service Console.
Einstein automates the data entry for cases and displays the case classifications.

Scale intelligent solutions across all channels.

Einstein Bots

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Launch a multichannel, multilingual bot that integrates with your Salesforce data in just a few clicks. Automate routine tasks — like providing common answers or performing typical processes — and help your team do more. Easily create rich experiences for customers on their preferred messaging platform.

An example of Einstein Bot Builder interface.

Connect with customers in the language they prefer. Provide service that transcends cultural barriers with bots that use natural language understanding (NLU) and named entity recognition (NER) to understand language and local details such as dates, currency, and number formatting.

An example of Einstein Multilingual Bots responding in multiple languages

Extend the power of Einstein Bots to any channel or your own custom-built client. Deploy Einstein Bots to every part of your business, from marketing to sales to HR. Qualify and convert leads, streamline employee processes, and build great conversational experiences with custom bots.

Example of Einstein Bots API being used in multiple parts of the business.

Build a path to service success. Speed up your time to value by using Service Cloud capabilities and implementing best practices to achieve your business goals.

My Service Journey in the Service Console.
An example of Einstein Bot Builder interface.
An example of Einstein Multilingual Bots responding in multiple languages
Example of Einstein Bots API being used in multiple parts of the business.
My Service Journey in the Service Console.

Complete your Customer Service AI solution with products from across the Customer 360.

Service Cloud

Drive productivity, reduce costs, and increase customer satisfaction at scale with Service Cloud.

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Einstein Bots

Resolve cases faster and scale 24/7 support across channels with AI-powered chatbots.

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Customer Service Automation & Process

Scale support and boost customer satisfaction with personalised, smart, data-driven automation.

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Salesforce Platform

Safely connect any data to build AI-powered apps with low-code and deliver entirely new CRM experiences.

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Self-Service

Deflect cases, cut costs, and boost efficiency by empowering your customers to find answers first.

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Customer Service AI Pricing

Start by selecting your Service Cloud edition. Some editions already include AI right out of the box. For the others, you can easily add AI at these price points.

Agentforce Service Agent

Resolve cases with Agentforce Service Agent.

£ 1.60
GPB/Per conversation
  • Out-of-the-box Service Agent
  • Agent Builder
  • Prompt Builder
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Einstein for Service

Add predictive and generative AI to Service Cloud.

£ 60
user / month
GPB (billed annually)**
  • Generative Replies, Summaries, Answers, and Knowledge Articles
  • Article & Reply Recommendation
  • Einstein Copilot: Service Actions
Contact sales

This page is provided for informational purposes only and is subject to change. Contact a sales representative for detailed pricing information.
**Includes a limited number of generative credits.

View detailed pricing

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Customer Service AI FAQ.

AI for customer service and support refers to the use of artificial intelligence technologies, such as natural networks and large language models, to automate and enhance customer engagements. AI augments customer service and support while improving service team productivity, providing relevant responses, and personalising support experiences.

Some of the key benefits of AI for customer service and support are service team productivity, improved response times, cost reduction through automation, personalised customer experiences, and more accurate insights and analysis. It enhances efficiency, enables self-service options, and empowers support agents with valuable insights for better customer satisfaction.