Salesforce For Consumer Goods

Deliver profitable growth.

Bring B2B and B2C data together on a connected consumer goods CRM. Salesforce can help you personalise connections, deliver commercial excellence, and work efficiently.

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See the Unilever story

Support the entire lifecycle from capture to delivery.

Unlock insights and boost the bottom line for every brand.

Support integral B2B and B2C processes on the world's #1 CRM.

Use consumer goods data to better support field reps, partners, and customers. You can create a smarter, seamless customer experience to win brand loyalty and earn new business.

See the solution

Cartoon of Einstein waving alongside an alert that says "Einstein Alerts: Customer Trends. Follow up with Central Foods on new promotional pricing."

Support integral B2B and B2C processes on the world's #1 CRM.

Use consumer goods data to better support field reps, partners, and customers. You can create a smarter, seamless customer experience to win brand loyalty and earn new business.

See the Solution

A representation of a journey that goes from 'Wait 1 Day' with a clock icon, 'Einstein STO' with an image of Einstein to 'Send Email' with an envelope icon. This is placed above a separate notification saying "Lauren, your item is in stock". The item is a Citrus Energy Drink 6-pack.

Create personalised customer experiences.

Build smarter, personalised engagements with AI-powered insights. Offer seamless experiences, relevant messages, and integrated customer support to delight consumers and improve relationships.

Watch the demo

Integrate the route to market.

Grow your business by collaborating with your partners using best-in-class digital tools. Integrate planning and strategic budgeting while optimising field rep efficiency and in-store execution.

Watch the demo

A mobile phone displaying a "Retail Execution" view, which has a map and contact details for a Rondel Store. There is also a notification that says "You have 5 visits scheduled for today. 3 of the 5 are high priority" that has been zoomed in on.

Integrate the route to market.

Grow your business by collaborating with your partners using best-in-class digital tools. Integrate planning and strategic budgeting while optimising field rep efficiency and in-store execution.

Watch the demo

A person looks at a mobile phone while another looks at a tablet screen. Next to them is a view of what is on their screens. The tablet user is looking at a graph showing that mobile is the best-performing channel, while the mobile phone user is looking at a product listing for toiletries.

Collect and use consumer data.

Increase brand awareness and relevancy by building target audiences and delivering personalised messages. Measure your marketing return on investment and make your budget work for you.

Watch the demo

Collect and use consumer data.

Increase brand awareness and relevancy by building target audiences and delivering personalised messages. Measure your marketing return on investment and make your budget work for you.

Watch the demo

How Unilever uses Salesforce to provide excellent digital experiences.

“We can now deploy solutions four to five times faster and it costs us less.”

JANE MORAN GLOBAL CIO | UNILEVER

Read the story

Einstein next to Einstein Recommendations to customers.

Build lasting customer relationships with Consumer Goods Cloud.

Salesforce can help you increase operational agility — and growth — across all areas, from planning to execution. Consumer Goods Cloud is suitable for all consumer goods businesses including FMCG and CPG. It can also help you navigate the world of e-commerce.

Our consumer goods CRM software can support you in delivering data-driven change in your organisation. You can create an intelligent route to market strategy, build personalised digital experiences and customer journeys, and much more.

Curious? Find out how Salesforce can help you below.

Learn more

Build lasting customer relationships with Consumer Goods Cloud.

Salesforce can help you increase operational agility — and growth — across all areas, from planning to execution. Consumer Goods Cloud is suitable for all consumer goods businesses including FMCG and CPG. It can also help you navigate the world of e-commerce.

Our consumer goods CRM software can support you in delivering data-driven change in your organisation. You can create an intelligent route to market strategy, build personalised digital experiences and customer journeys, and much more.

Curious? Find out how Salesforce can help you below.

Learn more

Frequently Asked Questions.

What does CPG stand for?

CPG or consumer packaged goods are designed to be sold quickly and are typically the products that consumers need to replace and buy repeatedly.

What is Consumer Goods Cloud?

Consumer Goods Cloud works by giving field representatives a 360-degree view of each customer so that they can provide excellent in-store experiences and simplify operations.

What is Salesforce CDP?

Salesforce CDP is our customer data platform. It complements Consumer Goods Cloud, helping you connect customer data, analyse cross-channel behaviour and deliver personalised customer experiences

See other Marketing Cloud FAQs

Ready to learn more about consumer goods solutions?

Contact us

Consumer Goods

Salesforce For Consumer Goods

Deliver profitable growth.

Watch the best of Salesforce World Tour London on Salesforce+, on-demand now.

Unlock insights and boost the bottom line for every brand.

Support integral B2B and B2C processes on the world's #1 CRM.

Support integral B2B and B2C processes on the world's #1 CRM.

Create personalised customer experiences.

Integrate the route to market.

Integrate the route to market.

Collect and use consumer data.

Collect and use consumer data.

How Unilever uses Salesforce to provide excellent digital experiences.

Build lasting customer relationships with Consumer Goods Cloud.

Build lasting customer relationships with Consumer Goods Cloud.

Frequently Asked Questions.

What does CPG stand for?

What is Consumer Goods Cloud?

What is Salesforce CDP?

Ready to learn more about consumer goods solutions?

New to Salesforce?

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