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How Unilever uses Salesforce to provide excellent digital experiences.
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Frequently Asked Questions.
What does CPG stand for?
CPG or consumer packaged goods are designed to be sold quickly and are typically the products that consumers need to replace and buy repeatedly.
What is Consumer Goods Cloud?
Consumer Goods Cloud works by giving field representatives a 360-degree view of each customer so that they can provide excellent in-store experiences and simplify operations.
What is Salesforce CDP?
Salesforce CDP is our customer data platform. It complements Consumer Goods Cloud, helping you connect customer data, analyse cross-channel behaviour and deliver personalised customer experiences