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Save time and money with automated media experiences your customers will love.
Monetise your assets — at speed.
Engage customers with personalised experiences.
Scale your campaigns on an integrated media CRM platform.
Build tailored B2C and B2B digital media experiences across the customer journey.
SOLUTION
Grow subscriber relationships.
Deliver personalised end-to end subscriber experiences for video streaming, magazine publishing, and other media subscription models.
1. Intelligently increase awareness and demand.
Increase the effectiveness of your marketing campaigns with artificial intelligence (AI) audience segmentation and targeting.
2. Seamlessly onboard new subscribers.
Convert casual media consumers to subscribers while making it easy for them to sign up and purchase add-ons that generate more average revenue per user (ARPU).
3. Deliver omni-channel subscriber care.
Provide service agents a 360-degree subscriber view to deliver personalised and frictionless care, and increase retention across any channel.
4. Encourage content consumption.
Get subscribers to consume more content by presenting relevant and personalised recommendations and add-ons.
5. Proactively predict behaviour.
Retain subscribers by uncovering useful insights that anticipate subscriber behaviours, and prompt personalised journeys.
Media Cloud is a unified, agile platform that helps media and entertainment providers to launch, monetise, and automate media experiences.
Marketing Cloud lets you personalise customer experiences and optimise each campaign with data-first enterprise solutions for any channel and device.
Service Cloud allows you to automate your processes, simplify your workflows, and deploy the right agent at the right time.
Maximise audience engagement.
Boost engagement and retention by identifying, attracting, and reaching the right audience with data.
1. Build complete audience profiles.
Capture, unify, and use your audience data to deliver more personalised experiences and relevant media engagement.
2. Encourage engagement with deeper insights.
Unlock hidden insights and take intelligent action to increase engagement. Target audiences precisely and personalise their marketing journeys to improve your return on investment (ROI).
3. Personalise the journey.
Nurture casual viewers into loyal fans with tailored, multi-touch marketing journeys across platforms and channels.
4. Engage beyond the content.
Keep the conversation alive within communities of interest. Give fans a true forum to engage with their favourite franchises, teams, shows, movies, and media experiences.
5. Grow fanatical audiences.
Expand your fan base by targeting the right audience with the right content at the right time. Create superfans with relevant, compelling messaging and encourage long-term brand loyalty.
Marketing Cloud lets you personalise customer experiences and optimise each campaign with data-first enterprise solutions for any channel and device.
Customer 360 connects you to your customers in an intelligent way by uniting sales, service, marketing, commerce, IT, and analytics on a single platform.
Experience Cloud lets you quickly launch data-powered sites, portals, and apps, connected across the customer journey.
Accelerate Advertising Sales.
Plan, execute, and measure ad campaigns across any channel. Simplify your operations and make the most of your revenue opportunities.
1. Improve account management.
Capture, unify, Intelligently boost media sales with simplified account, opportunity, and partner management. Guide your sales teams with selling tools to grow revenue via direct, indirect, and programmatic channels.
2. Converge media planning
Improve cross-channel media planning and simplify processes to shorten sales cycles with a unified platform. Get visibility into advertising inventory across all channels.
3. Execute campaigns intelligently
Optimise campaign performance through a single source of truth with harmonised reporting across disparate data sources, instant pacing updates, and automated alerts.
4. Get unified performance analytics.
Automate campaign reporting and uncover valuable insights for your advertisers. Share and collaborate around campaign data across all stakeholders. Minimise revenue leakage with converged analytics across all channels and formats.
5. Unlock timely optimisation insights.
Spend less time analysing and more time optimising campaigns in flight with unified data analytics. Capitalise on what’s working and address what’s not so that you can meet your key performance indicators (KPIs).
Media Cloud is an agile platform that helps media agencies and entertainment providers to launch, monetise, and automate experiences.
Marketing Cloud's Datorama is AI-powered marketing intelligence. Make smarter decisions by connecting and acting on all of your marketing data, investments, and KPIs.
Sales Cloud helps you skill up your reps, speed up your revenue, and scale up your business.
Earning new fans with a tech-driven approach.
“The notion I often wrestle with is whether NBCUniversal is now the best content-driven tech company or the best tech-driven content company. Either way you slice it, we couldn't do it without Salesforce.”
NBCUniversal
Scaling customer service with Salesforce.
"We might have one person as our customer for years. We want to make sure that we provide them a consistent, good customer experience.”
Pearson Education
Frequently Asked Questions.
What is CRM in advertising?
CRM stands for customer relationship management. CRM software is used in all industries, including media and advertising.
In advertising, a CRM can inform highly personalised campaigns and keep track of any following customer interactions. Salesforce's Customer 360 is an example of a CRM that can be used by advertisers and media agencies.
What is personalisation in digital marketing?
Personalisation in digital marketing is when campaigns are tailored to target and appeal to specific people.
Examples include featuring customers' names in emails, retargeting people with relevant messages on their favourite platforms, and running region-specific adverts. Personalisation is made possible by having customer data in one place.
What is media data?
Media agencies, publishers, broadcasters, video streaming firms, and other related businesses collect a large amount of data. This includes customer information, such as names, contact details, interests, subscription history, interactions with service teams, and more.
A CRM can house this data in one unified place. With a 360-degree view of each customer, media companies can make the most of their powerful data.
