Team GB are connecting unbelieveable fan moments with data and AI.

Sport is all about emotion. The more they are shared the stronger they become. That is why Team GB have transformed their fan experience with Salesforce, to bring athletes and fans closer together than ever before and create amazing lasting experiences.
Astro in the Team GB uniform in Paris
 
 
Salesforce Proud Partner of Team GB
 
 

Innovation: Reinventing the Fan Experience

Because every fan is unique. Learn how Einstein 1 brings Team GB’s data into one platform and empowers the marketing team to tell trusted stories that build lifelong loyalty with fans. Thanks to AI, communications reach fans at the time each person is most likely to engage, increasing the impact of every campaign.
Explore Team GB's transformation
 
 

Helping athletes crush it before, during, and after the competition.

 
With Customer 360, Team GB can better onboard athletes and provide them with the resources they need. Tableau lets team members use data to uncover insights that improve training and performance. Slack keeps everyone connected to efficiently manage the business of fueling Olympic dreams.
TRACK TEAM GB PROGRESS >
 
Team GB fans
 

Get to know Team GB.

Want to know who are the athletes who made up TeamGB for the Winter Olympic Games Beijing 2022? The extremety of bobsleigh? Or just how the figure skaing score is put together?
Discover more through our Tableau data visualisations.
Get to know Team GB
 

How Olympians can inspire your team.

 
Olympics opening ceremonies with fireworks
Blog post

How to blaze a collaborative trail like Vicky Gosling, GB Snowsport CEO

C360 Product Vignette
Blog post

How Olympians use data to win

Katie Ormerod
Blog post

Learn how one of Britain’s most talented snowboarders recovered from a life-changing injury ahead of her Olympic debut