Create connected travel experiences.
Use AI and travel CRM to turn data into traveller loyalty and business resilience.
Industry leaders achieve new heights with travel CRM.
These new tools, powered by Salesforce, allow planners the ability to focus more on their events and less on travel while letting Southwest create unique solutions designed to provide more benefits to them and their travellers.
Dave HarveyChief Sales Officer and Vice President, Southwest Airlines
Improve every travel experience.
Consolidate data across touchpoints and systems for one comprehensive view of the traveller.
- Tailor to travel preferences. Understand travel preferences to deliver personalised experiences, recommendations and targeted marketing campaigns.
- Optimise service experiences. Easily handle travel enquiries from one central location to improve service delivery, boost productivity and increase satisfaction.
- Unify engagements effortlessly. Deliver seamless, consistent experiences across channels in real time.
Engage employees.
Create a unique employee environment that increases satisfaction, loyalty and productivity.
- Unify your workflows. Onboard employees, manage contracts and view legal and commissions — all in one place.
- Streamline your data and costs. Unlock and unify data silos to reduce operating costs.
- Unite your ecosystem. Supercharge your travel ecosystem with streamlined interactions across partners, suppliers and operators.
- Automate successful outcomes. Create automated process flows that reduce error and increase employee productivity.
Use data intelligence to drive growth and delight travellers.
See how AI and analytics can increase personalisation, reduce costs and drive business growth.
- Provide personalised recommendations. Analyse both forward and historic data preferences to provide travellers with personalised recommendations for destinations, accommodations, activities and travel itineraries.
- Optimise forecasting and pricing. Analyse market trends, competitor pricing and demand patterns to improve pricing strategies. Forecast demand for travel services to minimise costs, optimise resources and enhance operational efficiency.
- Elevate your service. Enhance customer support with AI-powered chatbots and virtual assistants.
- Improve your marketing. Use customer data and AI capabilities to deliver targeted and personalised marketing campaigns.
Build your Travel solution with the following Salesforce products:
Loyalty Management
Foster relationships and create loyalty with AI predictive capabilities built directly into your CRM.
AI
Experience AI built into the flow of work, for any workflow, user, department and industry.
Service Cloud
Increase customer satisfaction, deflect more cases and maximise efficiency with the most complete platform, powered by AI and data.
MuleSoft
Integrate all your data, systems or AI models and automate any task or process to transform your business and drive real value.
Slack
Power productivity with automation, knowledge, AI and collaboration at the centre of an open, extensible platform.
Tableau
Make better business decisions with the world's leading data and analytics platform.
Commerce Cloud
Achieve goals faster, unlock new revenue and drive automation with a flexible ecommerce platform.
Keep up with the latest travel trends, insights and conversations.
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Salesforce for travel FAQs
Customer relationship management (CRM) is a system that provides travel companies a way to manage their traveller interactions across sales, customer service and marketing, as a means to stay connected, streamline processes and improve profitability.
Salesforce is consistently ranked as the #1 CRM provider every year by a variety of organisations. Salesforce travel industry customers include the largest enterprises as well as small- and medium-sized businesses.
A travel CRM should include a solution for marketing, service, commerce and analytics roles all empowered by unlocked data and AI solutions.
Consider your specific business needs. Ask: How well does it integrate with my existing software? What security measures are in place to protect my company data? Can it be customised to fit my business processes? Can it scale with my business? What do current users say in reviews and testimonials?
