B2C Commerce

See more revenue and loyalty with merchandising tools and smart insights. Achieve quicker returns with extensible, headless APIs that increase developer efficiency and profits. Grow fast with a complete view of your customers on one connected, unified platform. Enhance productivity and sales with Einstein AI — built to provide personalized journeys and product recommendations.

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Commerce Cloud is trusted by the world's most iconic brands.

What can you do with B2C Commerce?

Convert shoppers with personalized, connected, and flexible ecommerce experiences. Crush sales targets and extend commerce everywhere.

Build your brand experience your way.

Get to market quickly with modern, out-of-the-box storefront templates. Easily build feature-rich and fully localized storefronts that represent your brand to get to market quickly.

Image of a storefront being built in Page Builder including a promo banner and a bundle of outdoor shirts and jackets.

Create fast, unique experiences and unlock agility with our industry-leading Composable Storefront. Speed up your page loads, iterate faster, and integrate best-of-breed functionality to optimize conversions.

Leverage existing investments to power your front-end experience with our headless APIs, giving you the perfect architecture to deliver on your business goals.

Lower your total cost of ownership.

Grow conversions and average order value with easy-to-use tools and data-driven insights that lead to more profits, and increase revenue by an average of 29%.*

^{*2023 Salesforce Platform Metrics}

Screen shows Merchant Tools and a pop-out of the drop-down menu of tools which includes products, catalogs, content, search, marketing, analytics, SEO, and more.

See value sooner with increased developer capacity, higher conversion profit, and savings compared to legacy technology. Composable Storefront customers achieved payback in 6 months*.

^{*The Total Economic Impact™ Of Salesforce Commerce Cloud Composable Storefront, 2024}

Grow faster with all your data connected natively on one platform. Get a 360-degree view of your customers without having to piece together different solutions.

Drive more revenue with AI.

With cutting-edge innovation in predictive and generative AI, you can boost merchant productivity, deliver personalized experiences, and drive more sales. Deploy Einstein AI everywhere with flexible APIs and deliver a 10% increase in ecommerce sales.*

^{*2023 Salesforce customer metrics}

Phone device screen shows a chat between a Personal Shopper agent and a customer searching for a t-shirt via conversational commerce. The agent finds the shirt and offers the option to add the shirt to the shopper's cart.

Engage shoppers with dynamic, personalized shopper journeys — from AI-powered recommendations to conversational AI, powered by Einstein.

Unify customer data from multiple sources into a single view. With real-time analytics, you can elevate buying experiences with AI-powered personalization and grow revenue by 175% per ecommerce site visit.*

^{*2024 Data Cloud for Commerce pilot customer data}

Scale with complete confidence.

Ensure that your site is always on during peak shopping. With global fault-tolerant control (FTC) and redundant architecture, plus 24/7 support and advanced disaster recovery technology, you are backed by 99.99% historical uptime.*

^{*Salesforce platform stats}

Image of a holiday sale promotion, plus a pop-up that states that Commerce Cloud had 100% uptime during Cyber Week 2023.

Reach customers everywhere with compliant tools for global merchants. Our privacy tools help merchants comply with global regulations such as GDPR and CCPA, multi-region and multi-site support, complex price book and language support, and more. B2C Commerce proudly powers over 2 billion shoppers globally.*

^{*Salesforce platform metrics}

Trust is our top value. You can leverage best-in-class tools and technology, and 24/7 support for a transparent view into your site operations. With embedded eCDN, web application firewall, and complete visibility into site operations in third-party tools you already use, your site and customer data are protected.

Sell more across every interaction with the most complete commerce platform.

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Josh Smiley, VP, Global Technology, Funko

We were able to do over 72,000 orders in 12,000 minutes through Salesforce, that we could not do on our previous platform.

Josh Smiley

VP, Global Technology, Funko