Mann+Hummel's Approach to Reducing Product Go-To-Market Times
Mann+Hummel's Approach to Reducing Product Go-To-Market Times
Mann+Hummel is the world leader in air and oil filtration, serving primarily the automotive industry. Mann+Hummel started a digital transformation to improve its B2B customer centricity, covering Salesforce automation for aftermarket, modern lead generation, and digital collaboration. Join us as Mann+Hummel's Head of Applications deep dives into how the company managed to improve its go-to-market speed significantly by connecting its various business units through its digital platform and launching new products in weeks, not months.
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