BART’s Playbook for Building a Responsive Government

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Bay Area Rapid Transit (BART) is a public transportation system serving the San Francisco Bay Area.

To be more transparent about topics of interest without sacrificing its ability to make key messages known, BART built a user-generated engagement platform on Service Cloud and Social Studio.

Learn how the team turned this into a platform for building a responsive organization. Use this playbook as a guide for building your own cloud-based engagement model, and set yourself up for the same kind of success.

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