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Marketing moments made by legendary email.
Create segments based on profile data to inspire engagement.
- Automatically import, segment, and filter data from any source — so you can focus on creating great campaigns.
- Engage your most active subscribers more often, and improve deliverability by sending messages to inactive subscribers less often.
- Push segments to your DMP for better targeting profiles. Then, share those segments in Ad Studio, targeting them across other channels.
Create sophisticated, beautiful messages that engage.
- Populate email designs quickly with best-in-class templates and get creative with custom content blocks
- Take advantage of drag-and-drop functions, personalized scripting language, and interactive content, for example, in email forms and weather reports, to surprise and delight in real time
- Quickly and effortlessly optimize for mobile so your emails always appear exactly as you intended — wherever they’re opened
Reach customers with 1-to-1 messages, whether you’re sending 10 or 10 million.
- Preview and test every message before you send it to ensure quality in every email — and establish guardrails to prevent accidental delivery of test messages
- Increase your team’s efficiency and make your job easier. Set up a delivery schedule so customers experience your brand the way you want — without a heavy manual workload
- Make rapid iterations to your journey and run tests quickly and confidently. Learn what’s working, what isn’t, and how to perfect each campaign
“By sending targeted, one-to-one communications through Marketing Cloud, we’ve increased our donor conversion rate by 300%.”