The recently published Salesforce 7th State of Marketing report captures the latest marketing insights from over 8,200 respondents across 37 countries and varying marketing roles. According to the report, marketers respond positively to the unprecedented levels of change triggered by the pandemic. As marketers redefine their strategies, 68% of global marketers expect revenue growth over the next year or so.
In this infographic, we will look at three major trends highlighted in the report and how these affect marketing in India.
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It is safe to say that marketing today is mainly digital customer engagement. And as customer expectations evolve, marketers too are stepping up— increasingly employing innovative marketing tactics and tools.
To know more about the latest marketing trends and insights, download the 7th State of Marketing report.