Deliver B2B marketing that speaks to every buyer.
Get started with expert guidance on understanding your buyers, personalizing experiences, measuring growth, and more.
![Astro interacting with every member of a buying committee at once.](http://www.salesforce.com/content/dam/web/en_us/www/images/resource-center/sfc-marketing-that-speaks-to-every-buyer-final.png)
Inspire your strategy with true stories of ABM success.
B2B marketers are no stranger to today’s increasingly complex buyers. Every committee is different, with unique needs and goals. Below, learn how top brands like Lyft and Valpak sparked engagement with their key accounts, with an in-depth look at their story and strategies.
Lyft shifts gears with ABM to reach essential businesses.
“Salesforce is key to helping us understand our audiences and speak to everyone on the committee.”
“Everyone can communicate with other team members directly within the platform. As a result, leads move through the funnel quicker, and we can close deals faster — sometimes within hours.”
Valpak helps foster community with ABM.
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Hear the latest ABM insights, strategies, and trends in our Marketing Cloudcast.
Meet the needs of your buyers with help from Salesforce.
![A member of the buying committee from the top of the page, smiling.](http://www.salesforce.com/content/dam/web/en_us/www/images/resource-center/buyers-1-v3.png)
Know your buyers as real people.
![A member of the buying committee from the top of the page, smiling.](http://www.salesforce.com/content/dam/web/en_us/www/images/resource-center/buyers-2-v3.png)
Make every conversation feel personal.
![A member of the buying committee from the top of the page, smiling.](http://www.salesforce.com/content/dam/web/en_us/www/images/resource-center/buyers-3-v3.png)
Clearly measure your growth.
Inspired to get started? See our solutions in action.
Continue strengthening your strategy with our expert guidance and resources.
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interactive guide
Questions? We’ll put you on the right path.
Ask about Salesforce products, pricing, implementation, or anything else. Our highly trained reps are standing by, ready to help.
Or call 1-800-667-6389
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