Astro holding up a copy of the book "Trailblazer" by Marc Benioff

An inspiring vision for successful companies and careers of the future, in which changing the world is everyone’s business.

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About the book

The founder and co-CEO of Salesforce delivers an inspiring vision for the future of business — one in which everyone is empowered to change the world.

What’s the secret to business growth and innovation and a purpose-driven career in a world that’s becoming more complicated by the day? According to Marc Benioff, the answer is embracing a culture in which your values permeate everything you do.

In Trailblazer, Benioff gives readers a rare behind-the-scenes look at the inner workings of one of the world's most admired companies. He reveals how Salesforce’s core values — trust, customer success, innovation, and equality — and commitment to giving back have become the company's greatest competitive advantage and the most powerful engine of its success.

No matter what business you’re in, Benioff says, values are the bedrock of a resilient company culture that inspires all employees, at every level, to do the best work of their lives. Along the way, he shares insights and best practices for anyone who wants to cultivate a company culture positioned to thrive in the face of the inevitable disruption ahead.

None of us in the business world can afford to sit on the sidelines and ignore what’s going on outside the walls of our workplaces. In the future, profits and progress will no longer be sustainable unless they serve the greater good. Whether you run a company, lead a small team, or have just draped an ID badge around your neck for the first time, Trailblazer reveals how anyone can become an agent of change.

The founder and co-CEO of Salesforce delivers an inspiring vision for the future of business — one in which everyone is empowered to change the world.

What’s the secret to business growth and innovation and a purpose-driven career in a world that’s becoming more complicated by the day? According to Marc Benioff, the answer is embracing a culture in which your values permeate everything you do.

In Trailblazer, Benioff gives readers a rare behind-the-scenes look at the inner workings of one of the world's most admired companies. He reveals how Salesforce’s core values — trust, customer success, innovation, and equality — and commitment to giving back have become the company's greatest competitive advantage and the most powerful engine of its success.

No matter what business you’re in, Benioff says, values are the bedrock of a resilient company culture that inspires all employees, at every level, to do the best work of their lives. Along the way, he shares insights and best practices for anyone who wants to cultivate a company culture positioned to thrive in the face of the inevitable disruption ahead.

None of us in the business world can afford to sit on the sidelines and ignore what’s going on outside the walls of our workplaces. In the future, profits and progress will no longer be sustainable unless they serve the greater good. Whether you run a company, lead a small team, or have just draped an ID badge around your neck for the first time, Trailblazer reveals how anyone can become an agent of change.

About Marc Benioff

Marc Benioff is Chairman, Co-CEO, and Founder of Salesforce and a pioneer of cloud computing. A Fortune 500 company with more than 45,000 employees, Salesforce has been recognized as the most innovative company by Forbes and the #1 best place to work and 15th most admired company in the world by Fortune. Benioff was named Innovator of the Decade by Forbes, ranked #3 on Fortune’s 2017 Businessperson of the Year list, and recognized as one of the world’s 25 greatest leaders by Fortune and one of the best-performing CEOs by Harvard Business Review. He has won numerous awards for his leadership on equality.

About the Co-Author

Monica Langley joined Salesforce as Executive Vice President of Global Strategic Affairs in 2017. For 27 years, she was an award-winning senior writer at The Wall Street Journal, specializing in front-page profiles and news-breaking narrative stories. Langley has also been a TV news commentator, a corporate attorney, and a bestselling author.

Benioff founded Salesforce not only to develop great products, but also to have a positive impact on the world. On day one, Benioff created the 1-1-1 model of philanthropy, of giving 1% of Salesforce’s equity, product, and employees’ time back to communities around the world. Today, more than 8,500 companies have adopted the 1-1-1 model through the Pledge 1% movement.

About the Co-Author

Monica Langley joined Salesforce as Executive Vice President of Global Strategic Affairs in 2017. For 27 years, she was an award-winning senior writer at The Wall Street Journal, specializing in front-page profiles and news-breaking narrative stories. Langley has also been a TV news commentator, a corporate attorney, and a bestselling author.

Read advance praise for “Trailblazer” from business leaders, innovators and activists.

“Benioff offers a window into the values that make him a uniquely compassionate leader and role-model capitalist. His book is the gold standard on how to use business as a platform for change at this urgent time. A must-read for anyone who aspires to lead from a place of wisdom and truth.”

Ray Dalio | Founder Of Bridgewater Associates And Author Of The New York Times Bestseller Principles: Life And Work

“An urgent and compelling book for anyone in business who yearns to fulfill a higher mission in the world. Benioff reminds each of us what we can achieve when we abandon business as usual and make our values the driving force of our work.”

Richard Branson | Founder Of The Virgin Group, Author, And Philanthropist

“Marc Benioff is a champion in more ways than one! Trailblazer lays out a model for a winning culture where everyone has an equal opportunity to have their voice heard.”

“A guide for what every business and organization must do to thrive in this period of profound political and economic change.”

Jamie Dimon | Chairman And Ceo Of Jpmorgan Chase

“In Trailblazer, Benioff explores how companies can nurture a value-based culture to become powerful platforms for change.”

Susan Wojcicki | Ceo Of Youtube

“With intelligence, candor, and spiritual depth, Benioff generously shares invaluable lessons from two decades leading one of the world’s most admired companies.”

Will.I.Am | Grammy Award-winning Artist, Tech Innovator, And Philanthropist

“In Trailblazer, Benioff shares how his business became hugely successful not in spite of his determination to do what he believed was the right thing, but because of it. He provides a role model for talented young people in the business world, and for everyone who wants to make a positive impact during their lives.”

Jane Goodall | Primatologist And World-renowned Conservationist

“In the past, great leaders had a vision, and the brains to achieve it. But great leaders in the Fourth Industrial Revolution must have soul, in addition to brains and vision. In Trailblazer, one such leader reminds us of our responsibilities to our stakeholders, laying out a clear path for how business and technology can help build a better future for us all.”

Klaus Schwab | Founder and Executive Chairman, World Economic Forum

“Trailblazer is Marc Benioff’s vivid account of how he led Salesforce to become one of the most admired companies in the world. In this long-overdue book, Marc provides ample proof that making diversity and equal pay integral to a company’s culture isn’t just essential for society, it’s essential for business.”

Ellen Kullman | Retired CEO of DuPont and Co-Chair of Paradigm for Parity